House of Brands

Our constantly-evolving portfolio of brands combines some of the world’s best-loved drinks with a constantly evolving portfolio that is always in line with new trends and tastes.

Pernod Ricard is home to a rich, comprehensive portfolio of Premium International brands covering wines, spirits, non-alcoholic and ready-to-drink. Whatever the moment, the Pernod Ricard House of Brands helps people come together to celebrate and enjoy the convivialité.

Strategic International Brands

These true global heavyweights together account for the highest stare of business and potential, and are the reference brands in their categories:

Prestige brands

These luxury brands are available in iconic outlets around the world. They span all major luxury categories and moments of convivialité.

Specialty Brands

These smaller-scale ‘craft’ products offer a comprehensive, authentic experience in tune with trends and the expectations of discerning consumers.


Whether it’s shared over a meal or to celebrate a special occasion, wine is increasingly appreciated by a growing variety of consumers around the world.


Strategic Local Brands

With strong roots in specific markets, these brands are remarkable for the fierce loyalty of their customers and are at the heart of occasions around the world, anchoring our company firmly in their territories.

Non-Alcoholic Brands

Our rapidly growing portfolio of non-alcoholic brands and brand extensions reflect increasing demand around the world for new drinking options.

  • Ceder's
  • Suze Tonic 0%
  • Cinzano Spritz 0%
  • Pacific
  • Campo Viejo Sparkling 0%
  • Jacob's Creek Unvined



Ready to drink

Ready-To-Drink Brands

Offering consumers accessibility, convenience and instant gratification in a convenient, portable format, our ready-to-drink portfolio allows convivialité in any environment. 

  • Malibu
  • Absolut
  • Jameson
  • Havana Club
  • Malfy
  • Beefeater
  • Kahlua
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Jameson Distillery Bow St. in Dublin, Ireland
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