Creativity as community
Since Pernod Ricard’s foundation in 1975, we’ve intrinsically believed that art is meant to be shared. The Fondation Pernod Ricard conveys this mission and fosters the Group’s raison d’être as createurs de convivialité—creators of conviviality. Art is convivial by its very nature: it galvanizes discussions, debates, opinions, and reflections.
Complementary to our Fondation, Pernod Ricard’s corporate philanthropy enables us to share our passion for artistry and innovation with the largest possible audience, rooted in a long-term perspective and an international scope
Fondation Pernod Ricard
Located at Pernod Ricard’s global flagship in Paris, Fondation Pernod Ricard is a multidisciplinary art space located in a sprawling public courtyard; it is open to all and free of charge.
The artistic program
Since its creation in 1998, the Fondation operates as a platform for showcasing artists, highlighting the emerging contemporary scene both within France and at a global scale. It’s an inclusive space for everyone with a rich programme of conferences, performances, and temporary installations. The Fondation encompasses a main exhibition space, a bookstore, an auditorium, and an all-day café (managed by La Pantruchoise).
The Fondation Pernod Ricard has featured more than 1000 artists, invited by 250 curators, as part of the 150 exhibitions since its debut. Instead of being tethered to a permanent collection, the Foundation’s identity is constantly reshaped and renewed by a stream of interdisciplinary figures—artists, curators, authors, and intellectuals—who animate it in fresh ways.
International artistic residency program
In 2023, Pernod Ricard partnered with EnsAD / École nationale supérieure des Arts Décoratifs (The National School of Decorative Arts) to create an international programme of artistic commission residencies.
The artistic commission is dedicated to young graduates in illustration, offering the successful candidates a two-month residency to three countries where Pernod Ricard operates.
The artists applied for their country of choice and from the numerous applications reviewed by a jury, three young EnsAD graduates were selected.
Miyuka Schipfer went to China, Clément Clausse to Scotland, and Louise Laborie travelled to the United States. The artists met the local teams, spent time at production sites, met customers and immersed themselves in brand experiences. Each produced 20 illustrations which are featured in the Group’s 2023 annual report.
Pernod Ricard has established close ties with leading cultural institutions in France and around the world. Most notably we have shown longstanding support to the Centre Pompidou—the largest museum for modern art in Europe.
We have been a major corporate sponsor for over four decades, and since 2023 this also includes live performances, highlighting the power of human expression and shared physical experiences.
And each year, an artwork by the winner of the Fondation Pernod Ricard Prize is purchased and donated to the Centre Pompidou, providing them with incredible visibility.
G.R.O.O.V.E by Bintou Dembélé
Pernod Ricard was a major sponsor for G.R.O.O.V.E choreographed by Bintou Dembélé and presented at the Centre Pompidou in October 2023, the special performance was free and open to everyone.
A major figure in hip hop in France, Bintou Dembélé is a committed artist who creates bridges between cultures, mixing hip hop, krump and contemporary performance.
“I like this idea that the public can move, move around, make noise, express their joy. We all celebrate together, despite everything.” - Bintou Dembélé