Products in Pernod Ricard's portfolio

Our Brands

Pernod Ricard's unique portfolio of Premium international brands is one of most comprehensive of the wine and spirits industry, addressing all moments of consumption and convivialité. 

Pernod Ricard has a unique portfolio of premium brands encompassing every major category of wine and spirits. As one of the most comprehensive portfolios in the market, it provides the Group with a unique competitive advantage. Constantly evolving thanks to a dynamic management policy driven by brand acquisitions or disposals, Pernod Ricard's portfolio allows it to always be in line with new trends while investing in the most promising segments and brands.

House of Brands

To ensure an optimal allocation of resources for key brands across all our markets, the Group uses its brand planning tool – the House of Brands – which encompasses five categories of brands: Strategic International Brands, Specialty Brands, Strategic Local Brands, Wines and Prestige Brands.

  • These are the heavy weights of our portfolio, as they account for the highest share of global business and potential. They are our worldwide top priorities and the reference brands in each category:

    Ricard
    Mumm
    Perrier-Jouët
    Martell

     

    Malibu
    Ballantine's
    Chivas

    Beefeater
    Jameson
    Havana Club

     

    Royal Salute
    The Glenlivet
    Absolut

  • This is our portfolio of highly desirable global luxury brands, targeting our most affluent consumers in leading and iconic outlets all over the world. It is the industry’s most comprehensive portfolio, spanning all major luxury categories and moments of conviviality. Our Prestige portfolio comprises the following brands:

    Mumm
    Perrier-Jouët
    Martell
    KI NO BI

    Jameson
    Midleton Very Rare
    Rabbit Hole
    Havana Club

    Ballantine's
    Chivas
    Royal Salute
    Secret Speyside

    The Glenlivet
    Avion
    Absolut Elyx
    L'Orbe

  • Our Specialty Brands meet a growing demand for smaller-scale 'craft' products. Authentic, these brands offer a unique and comprehensive value proposition that responds to new consumer trends and expectations. Our Special Brands include:

    Italicus
    Lillet
    Pernod
    Suze
    Augier
    Malfy

    Jefferson's
    Lot No. 40
    Powers
    Redbreast
    Smooth Ambler
    TX

    Method & Madness
    Monkey 47
    Plymouth Gin
    Ceders
    Green Spot
    Aberlour

    Scapa
    Altos
    Del Maguey
    Ostoya

  • Our Wine brands cover a wide range of origins and tastes. Shared over a meal or on other occasions, wine is more and more appreciated around the world by a growing variety of consumers. Brands include:

    Brancott Estate
    Campo Viejo
    Church Road

    George Wyndham
    Jacob's Creek
    Kenwood

    St Hugo
    Stoneleigh
    Ysios

     

  • These brands are strongly rooted in a limited number of specific markets. They benefit from very strong local consumer value and loyalty, irreplaceable for some local occasions. This part of our portfolio is often a booster of our route-to-market. Brands include:

    Pastis 51
    ARARAT
    Seagram's Gin
    Kahlúa
    Minttu

    Ramazzotti
    100 Pipers
    Blenders Pride
    Imperial Blue
    J.P. Wiser's

    Royal Stag
    Clan Campbell
    Imperial
    Long John
    Passport Scotch

    Something Special
    Olmeca
    Becherovka
    Wyborowa

Our Brands

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Brand Homes

Combining every day the best of their heritage with state-of-the-art production techniques to ensure a sustainable future, our Brand Homes are the perfect way to discover our brands.

Find out more