Pernod Ricard has a unique portfolio of premium brands encompassing every major category of wine and spirits. As one of the most comprehensive portfolios in the market, it provides the Group with a unique competitive advantage. Constantly evolving thanks to a dynamic management policy driven by brand acquisitions or disposals, Pernod Ricard's portfolio allows it to always be in line with new trends while investing in the most promising segments and brands.
House of Brands
To ensure an optimal allocation of resources for key brands across all our markets, the Group uses its brand planning tool – the House of Brands – which encompasses five categories of brands: Strategic International Brands, Specialty Brands, Strategic Local Brands, Wines and Prestige Brands.
These are the heavy weights of our portfolio, as they account for the highest share of global business and potential. They are our worldwide top priorities and the reference brands in each category:
This is our portfolio of highly desirable global luxury brands, targeting our most affluent consumers in leading and iconic outlets all over the world. It is the industry’s most comprehensive portfolio, spanning all major luxury categories and moments of conviviality. Our Prestige portfolio comprises the following brands:
The Kyoto Distillery
Midleton Very Rare
Our Specialty Brands meet a growing demand for smaller-scale 'craft' products. Authentic, these brands offer a unique and comprehensive value proposition that responds to new consumer trends and expectations. Our Special Brands include:
Lot No. 40
Method & Madness
Our Wine brands cover a wide range of origins and tastes. Shared over a meal or on other occasions, wine is more and more appreciated around the world by a growing variety of consumers. Brands include:
These brands are strongly rooted in a limited number of specific markets. They benefit from very strong local consumer value and loyalty, irreplaceable for some local occasions. This part of our portfolio is often a booster of our route-to-market. Brands include:
Combining every day the best of their heritage with state-of-the-art production techniques to ensure a sustainable future, our Brand Homes are the perfect way to discover our brands.