Circular Making

Our finite resources are under pressure and so we minimise waste at every step while imagining new production methods to optimise and help preserve natural resources.

To do this, we apply 5 key principles at each step of our product lifecycle: Rethink, Reduce, Reuse, Recycle and Respect.

What we are doing

We are committed to reducing by 50% the intensity of our overall carbon footprint by 2030, and following a Net Zero by 2050 trajectory.

In order to do this, we are reducing our carbon emissions in our own operations by turning to new technologies and alternative energies, by procuring renewable electricity for our sites and offices, and by neutralising residual emissions through projects to reduce or capture carbon emissions. We are also working with our supply chain to help reduce our overall carbon footprint linked to the procurement of packaging and agricultural materials as well as transportation. 

To reduce our carbon footprint and minimise waste, we are developing more sustainable packaging solutions by reducing the weight of our bottles, removing plastic from our labels, caps and secondary packaging, increasing their recycled content, and looking at ways of reducing carbon emissions in the making process. Our new sustainable packaging and point-of-sale guidelines have spurred us to phase out all single use plastic POS by 2021.

Since 2010, we have reduced our water consumption by 23% and our affiliates are currently developing their own water reduction roadmaps so that we can reduce it by a further 20%. We also have strong water replenishment programmes in countries identified as high risk.

Our commitments

SDG 12 logo - Responsible Consumption and Production     SDG 14 logo - Life Below Water

  • Reduce the environmental impacts of our packaging and the waste it generates throughout each step of production chain to the consumer.


    By 2021, 100% of promotional items made from single-use plastic banned.


    100% of our packaging will be recyclable, compostable or reusable by 2025.


    Pilot five new circular ways of distributing wine & spirits by 2030.


    Help increase recycling rates in top 10 largest markets with low recycling levels by 2030.

  • Water is an essential component of the products manufactured by Pernod Ricard. From irrigating crops to processing raw materials, distilling, blending eaux-de-vie and formulating products, water is involved in every stage of the product’s life cycle.


    We aim to be water balanced in all high-risk watersheds, replenishing 100% of water consumption from production sites by 2030.

  • Pernod Ricard generates carbon emissions:

    • directly, through the use of fossil fuels on sites (Scope 1) and due to the electricity, heat or steam, purchased and consumed which generates greenhouse gases emissions (Scope 2);
    • indirectly, through products (agricultural raw materials, packaging, etc.) and services (such as transport) purchased (Scope 3).

    To help reduce climate change, we follow a two-step approach consisting of:

    • assessing our carbon footprint to identify priorities;
    • implementing relevant measures: energy efficiency measures, working with farmers and suppliers to reduce their carbon footprint. 

    Source 100% renewable electricity for all our offices and production sites by 2025.


    54% reduction of scope 1&2 CO2 emissions in absolute value by 2030.


    50% reduction in the intensity of the Scope 3 carbon footprint by 2030.

  • Ensure that our packaging evolutions projects are managed according to circular design principles, ensuring each change is an improvement in the product lifecycle and end waste is minimised or eliminated.


    Adopt eco-design principles to reduce impact according for all New Product Developments by 2025.


    100% certified cardboard by 2025.


    50% recycled content of glass by 2025.


    100% reusable, recyclable or compostable POS by 2025.

  • Define water use ‘excellence’ targets per activity based on best available technologies. Achieve water balance in high risk watersheds by returning to communities and the environment an amount of water equivalent to what we use in our production sites.


    20% water use reduction by 2030.


    Replenish 100% of water consumption from production sites in high-risk watersheds by (2030).


We are proud signatories of


Business Ambtition for 1.5°C
A global coalition of UN agencies, business and industry leaders, in partnership with the Race to Zero, urging companies to set science-based net-zero carbon reduction targets in line with a 1.5°C and net-zero future.

WFA planet pledge
A CMO-led framework designed to galvanise action from marketers to promote and reinforce attitudes and behaviours which support the global Race to Zero campaign and help the world meet the UN SDGS.

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