Circular Making

Our finite resources are under pressure and so we minimise waste at every step while imagining new production methods to optimise and help preserve natural resources.

To do this, we apply 5 key principles at each step of our product lifecycle: Rethink, Reduce, Reuse, Recycle and Respect.

What we are doing

We are committed to reaching net zero in our own operations and to reducing by 50% the intensity of our overall carbon footprint by 2030, with a target to reach net zero overall by 2050.

In order to do this, we are reducing our carbon emissions in our own operations by turning to new technologies and alternative energies, by procuring renewable electricity for our sites and offices, and by neutralising residual emissions through projects to reduce or capture carbon emissions. We are also working with our supply chain to help reduce our overall carbon footprint linked to the procurement of packaging and agricultural materials as well as transportation. 

To reduce our carbon footprint and minimise waste, we are developing more sustainable packaging solutions by reducing the weight of our bottles, removing plastic from our labels, caps and secondary packaging, increasing their recycled content, and looking at ways of reducing carbon emissions in the making process. Our new sustainable packaging and point-of-sale guidelines have spurred us to phase out all single use plastic POS by 2021.

Since 2010, we have reduced our water consumption by 23% and our affiliates are currently developing their own water reduction roadmaps so that we can reduce it by a further 20%. We also have strong water replenishment programmes in countries identified as high risk.

Our commitments


SDG 12 logo - Responsible Consumption and Production     SDG 14 logo - Life Below Water

  • Reduce the environmental impacts of our packaging and the waste it generates throughout each step of production chain to the consumer.

    Action

    By 2021, 100% of promotional items made from single-use plastic banned (exception for tasting cups by 1 July 2025).

    Action

    100% of our packaging will be recyclable, compostable or reusable by 2025.

    Action

    Pilot five new circular ways of distributing wine & spirits by 2030.

    Action

    Help increase recycling rates in top 10 largest markets with low recycling levels by 2030.

  • Water is an essential component of the products manufactured by Pernod Ricard. From irrigating crops to processing raw materials, distilling, blending eaux-de-vie and formulating products, water is involved in every stage of the product’s life cycle.

    Action

    We aim to be water balanced in all high-risk watersheds, replenishing 100% of water consumption from production sites by 2030.

  • Pernod Ricard generates carbon emissions:

    • directly, through the use of fossil fuels on sites (Scope 1) and due to the electricity, heat or steam, purchased and consumed which generates greenhouse gases emissions (Scope 2);
    • indirectly, through products (agricultural raw materials, packaging, etc.) and services (such as transport) purchased (Scope 3).
       

    To help reduce climate change, we follow a two-step approach consisting of:

    • assessing our carbon footprint to identify priorities;
    • implementing relevant measures: energy efficiency measures, working with farmers and suppliers to reduce their carbon footprint. 
    Action

    Scope 1 and 2: We aim to reach net zero in our own operations by 2030 at the latest.

    Action

    Scope 3: We commit to reducing the overall intensity of our carbon footprint by 50% in line with the Science Based Targets (SBTs) initiative by 2030, and to reaching net zero overall by 2050.

    Action

    Source 100% renewable electricity for all our offices and production sites by 2025.

  • Ensure that our packaging evolutions projects are managed according to circular design principles, ensuring each change is an improvement in the product lifecycle and end waste is minimised or eliminated.

    Action

    Adopt eco-design principles to reduce impact according for all New Product Developments by 2022.

    Action

    100% certified cardboard by 2025.

    Action

    50% recycled content of glass by 2025.

    Action

    100% reusable, recyclable or compostable POS by 2030.

  • Define water use ‘excellence’ targets per activity based on best available technologies. Achieve water balance in high risk watersheds by returning to communities and the environment an amount of water equivalent to what we use in our production sites.

    Action

    20% water use reduction by 2030.

    Action

    Replenish 100% of water consumption from production sites in high-risk watersheds by (2030).

Case Studies

See how our brands are implementing projects to ensure a sustainable future.

Pernod Ricard India – Water Conservation Projects
Absolut Vodka: the world’s first carbon neutral distillery

Related pages

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