Cookie Policy

Subject to your consent when required by applicable law, our website uses cookies and similar technologies (“cookies”).

This Cookies Policy (the "Policy") describes how Pernod Ricard, a corporation duly organised under the laws of France, with registered address at 5 cours Paul Ricard 75008 Paris ("Pernod Ricard" or "we"), is committed to respecting your privacy regarding its use of cookies on its websites, applications, pages on social media, etc. (the "Digital Media"). 

Before using our Digital Media, please read carefully this Cookie Policy (including the Pernod Ricard Online Privacy Policy). If you do not agree to this Cookies Policy or the Pernod Ricard Privacy Policy, do not use our Digital Media. 

We reserve the right to make changes to this Cookies Policy or the Pernod Ricard Privacy Policy at any time. Such change should occur in a near future to take into account the e-Privacy Regulation provisions which is currently debated at the EU Parliament level and the recommendations of the data protection authorities. 

We will notify you, by appropriate means, of any material / substantive change in this Cookies Policy or in the Pernod Ricard Privacy Policy.  You are also invited to regularly read this Cookies Policy or the Pernod Ricard Privacy Policy to make sure you are aware of any change and how your Personal Data may be used.

1. What is a cookie?

Cookies are small text, image, or software files that may be placed on your computer or mobile device (such as a smartphone or tablet) when you visit our Digital Media. A Cookie typically contains the name of the website/application the Cookie originated from, the duration of the Cookie (i.e. how long the cookie will remain on your device), and a value, which is typically a randomly generated unique number.

2. Why do we use cookies?

We use cookies to make our Digital Media easier to use and to better tailor our Digital Media and our products to your interests and needs.

Cookies can do this because our Digital Media can read and write these files, enabling them to recognise you and remember important information that will make your use of our Digital Media more convenient (for example by remembering preference settings). 

Cookies may also be used to help speed up your future activities and experience on our Digital Media. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how users use our Digital Media and to help us improve the structure and content of our Digital Media.

3. What are the different types of cookies we use?

The types of cookies that we may use can be either session or persistent, or first party or third party cookies. 

  • Persistent cookies are used to save your login information and remember your settings for future logins to our Digital Media. A persistent cookie is a cookie stored as a file on your computer, and it remains there when you close your web browser. The cookie can be read by the Digital Media that created it when you visit it again. 
  • Session ID cookies are used to enable certain features of our Digital Media and services, to better understand how you interact with our Digital Media and to monitor aggregate usage and web traffic routing. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser. They usually store an anonymous session identifier on your computer allowing you to browse a website / application (for example) without having to log in to each page.
  • First party cookies are our own cookies, which we use to improve your experience. No third party has access to the information we collect through our own cookies.
  • Third party cookies are cookies placed on our Digital Media by third parties to provide their services, including advertising cookies. They set cookies (third party cookies) on your device on our behalf when you visit our Digital Media to allow them to deliver the services they are providing. You will find more information about these cookies in their privacy policies.

You will find below a list of the different types of cookies we use on our Digital Media. To the extent information collected through cookies constitutes Personal Data, the provisions in the Pernod Ricard Online Privacy Policy apply in addition to this Cookie Policy.

a.    Essential Cookies

Essential cookies are first party cookies which are strictly necessary for our Digital Media to work and to use its services and features. Without these cookies, our Digital Media will not perform as smoothly for you as we would like it to and we may not be able to provide the Digital Media or certain services or features thereof you request.

We also use technical cookies which allow our Digital Media to remember choices you make (such as your user name, language or the region you are in) for customisation and personalisation purposes. These cookies do not gather any information about you that will be used for advertising purposes or to remember your browsing history on the internet.

Who is placing the cookie ? Type Description/purpose 
Pernod Ricard Persistent cookie

Visibility Cookies: Pernod Ricard installs a cookie on your computer which
indicates whether or not you have been informed of the use of cookies
through a banner notice being displayed  and then whether you have
indicated your consent to the use of cookies that are not strictly necessary
for the provision of the service.  

Pernod Ricard Persistent cookie  Device Identifier Cookie: Pernod Ricard installs a cookie on your computer
which identifies you and tells the Website/application that you are logged in.
Pernod Ricard Persistent cookie User Local Cookie: Pernod Ricard installs a cookie which is used to
remember local specific selections made by you such as language preferences.
Evidon Persistent cookie Evidon: Related to the cookie banner. 
It allows to collect the consent of the users as for the installation cookies on their device.

These cookies are necessary to the operation of our Digital Media, are considered as non-privacy intrusive cookies improving internet experience and therefore they do not necessitate consent and you cannot opt-in or opt-out to their use.

b.    Analytics Cookies

In order to better serve you and improve your experience on our digital media, Pernod Ricard uses Matomo audience measurement cookies.

These third-party cookies collect information about how you use and move around our Digital Media. These cookies have the sole purpose of measuring the audience of the pages of the Site, in order to allow an evaluation of the published content and the ergonomics of the Site.

Our Digital Media use the following analytical cookies:

Cookie name Purpose

Data Retention Period

_pk_id.* Matomo

Matomo – Site usage statistics.
This cookie is used to store a unique user ID

13 months

_pk_ref -> Matomo

Matomo – Site usage statistics.
This cookie is used to optimize navigation on the website.

6 months

_pk_ses.*, _pk_cvar.* et _pk_hsr.*  Matomo


Matomo – Site usage statistics.
These cookies are used to store browsing data

30 minutes


To accept or refuse to be tracked only on our websites/applications, please use the Cookie Management Tool (bottom right of your screen).

Your refusal or withdrawal of consent to audience measurement cookies will not affect your browsing experience.

4. How long are cookies stored?

Cookies will have a maximum retention period after being placed on the user's terminal as required by applicable law. The information collected through audience measurement cookies will only be retained for a maximum period of 25 months.

5. How to control cookies on Digital Media

Except for cookies which qualify as essential, the cookies described above will be installed on your computer only if you expressly consent to them.

In order to make your own choice, please use the link to the Cookie Set Up Tool at the bottom right of your screen to consent/turn on or off non-essential cookies on our Digital Media, by clicking the relevant button as it will appear on the menu as follows:  

Cookie management tool

You can also control how your browser uses cookies and your browser's ‘Help' function should be able to tell you how to do this. 

Please note that depending on the cookies you turn on or disable , you may not be able to login to your account, view content or use other features of our Digital Media and may find that parts of our Digital Media either do not function at all or behave unexpectedly.

If you use different devices to view and access our Digital Media (e.g. your computer, smartphone, tablet etc.) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

6. How to contact us

If you have any questions, comments, or concerns about our use of cookies please contact

Last update: April 2023