How we operate
Pernod Ricard is a decentralised Group comprised of a global flagship in France, autonomous affiliates, brand companies and market companies throughout the world. Our organisation is based on respect for each affiliate’s operational autonomy and the overall strategic principles defined at Group level, we can confidently rely on the constant interaction between Headquarters, Brand Companies and Market Companies.
Decentralisation gives us the competitive advantage of agility in uncertainty. Our Group structure leads and directs our global organisation from HQ in Paris yet respects the operational autonomy of our affiliates. Our Brand Companies focus on developing brand strategy and activations. Our Market Companies implement group strategy and brand strategy at a local level.
This approach allows us to meet our consumers’ needs and anticipate trends with agility.
Where we operate
From our HQ in Paris, we touch every corner of the globe. Our unique decentralised approach combines our consumer-centric model to give local markets the autonomy to flex their approach to meet the needs of their local consumer.
Our Brand Companies
Based in the home country of each brand, the Brand Companies are responsible for developing the overall strategy for their respective brands, as well as activations that can be implemented at the local level by the Market Companies. They are also responsible for production and management of their industrial facilities.
The importance of terroir
Our brands take their character from the land or terroir where they are grown. Our brands are inextricably linked to the land and made possible by the vital contribution of local communities across the world.
Explore where our brands are created
We call the places we create our brands our Brand Homes because our brands and their production sites are deeply rooted into the social fabric their communities. Many our Brand Homes have visitor centres where you can learn about the brand’s history and production methods.