Beefeater Gin brand home

Connected by Convivialité

We are proud to belong to a global family of businesses with a rich heritage of conviviality. Our decentralised business has a strong global direction yet is agile and responsive locally. 

How we operate

Pernod Ricard is a decentralised Group comprised of a global flagship in France, autonomous affiliates, brand companies and market companies throughout the world. Our organisation is based on respect for each affiliate’s operational autonomy and the overall strategic principles defined at Group level, we can confidently rely on the constant interaction between Headquarters, Brand Companies and Market Companies.

Decentralisation gives us the competitive advantage of agility in uncertainty. Our Group structure leads and directs our global organisation from HQ in Paris yet respects the operational autonomy of our affiliates. Our Brand Companies focus on developing brand strategy and activations. Our Market Companies implement group strategy and brand strategy at a local level.

This approach allows us to meet our consumers’ needs and anticipate trends with agility.

Explore our business model

Where we operate

From our HQ in Paris, we touch every corner of the globe. Our unique decentralised approach combines our consumer-centric model to give local markets the autonomy to flex their approach to meet the needs of their local consumer.

Our Market Companies

The Market Companies are each linked to a region, their role is to activate the Group’s international brand strategies at the local level and manage the local and regional brands in their portfolio. 

Our Brand Companies

Based in the home country of each brand, the Brand Companies are responsible for developing the overall strategy for their respective brands, as well as activations that can be implemented at the local level by the Market Companies. They are also responsible for production and management of their industrial facilities.

Key Figures


Employees across the world (as at 30 June 2020)


Countries in which our brands are distributed


Production sites in 24 countries, operating as at 30 June 2020

The importance of terroir

Our brands take their character from the land or terroir where they are grown. Our brands are inextricably linked to the land and made possible by the vital contribution of local communities across the world.

Explore Our Commitments

Ysios Winery

Explore where our brands are created

We call the places we create our brands our Brand Homes because our brands and their production sites are deeply rooted into the social fabric their communities. Many our Brand Homes have visitor centres where you can learn about the brand’s history and production methods.

Visit our Brand Homes

Related Pages

Exterior view of The Island, Pernod Ricard's headquarters in Paris, France.
Our Group
Friends sharing a meal
Brand Homes
Interior view of The Island, Pernod Ricard's headquarters in Paris, France.