Jameson Distillery Bow St. in Dublin, Ireland
Our global organisation
Pernod Ricard is organised around global functions centralised at its global headquarters, with two Business Units responsible for all its brands, and Management Entities in charge of local activations.
This new structure gives us the agility to capture an ever-changing global demand and leverage economies of scale, while remaining close to our customers.
Where we operate
Our global footprint is unequaled. We distribute our brands in over 160 countries and our direct presence in 60 markets provides us with eyes and ears around the world, to better understand our consumers and customers and rapidly share insights and trends to better serve our markets.
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Sri Lanka
ThailandVietnam
Business Units
The Business Units set the strategic direction for our portfolio of brands and their respective product categories. They devise solutions that the Management Entities roll out locally and oversee production and the management of their industrial facilities. The “Gold” Business Unit handles Pernod Ricard’s portfolio of aged spirits and champagnes. These brands, deeply rooted in their exceptional terroir of origin, testify to the Pernod Ricard expertise – from Premium to Ultra Prestige – and each is underpinned by a unique heritage and provenance.
Key brands include:
- Chivas, Ballantine’s and Glenlivet Scotch whiskies,
- Jameson, Redbreast and Spot Irish whiskies,
- Jefferson, Tx, Rabbit Hole and Skrewball American whiskeys,
- Martell cognac, Mumm and Perrier-Jouët champagnes, Royal Salute whisky, Midleton whiskey and Château Sainte-Marguerite wines.
The “Crystal” Business Unit focuses on the Group’s non-aged spirits and so-called ready-to-drink beverages. These complementary brands, ideal for the mixology market, are designed to inject creativity and innovation into all our categories.
Key brands include:
- Absolut vodka,
- Malibu and Kahlúa liqueurs,
- Kinobi, Beefeater, Monkey 47 and Malfy gins,
- Ricard, Lillet, Italicus and Ramazzotti aperitifs,
- Agave-based spirits including Olmeca, Altos and Codigo tequilas and Del Maguey mezcal,
- Havana Club rum,
- All of the Group’s ready-to-drink (RTD) beverages.
The importance of terroir
Our brands take their character from the land or terroir where they are grown. Our brands are inextricably linked to the land and made possible by the vital contribution of local communities across the world.
Explore where our brands are created
Our Brand Homes are the production sites for our brands, all deeply rooted in their terroir and their communities. Many of them are open to the public, inviting visitors to discover their history and cfrafstmanship, and to enjoy unique experiences.