Americas

Founded in 2012 in the heart of Barranquilla’s port, between the Magdalena River and the Caribbean Sea, La Hechicera embodies the heritage of the Riascos family, who have preserved the art of rum-making for three generations within Colombia’s only private, family-owned rum house.
La Hechicera is a blend of aged rums, patiently matured in American white oak barrels at Casa Santana’s Bodega, a Colombian distillery crafting rum for over 20 years.
An authentic rum ‘from barrel to bottle,’ it is the pure expression of Colombian craftsmanship, proudly part of Pernod Ricard’s portfolio since 2021.

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Featured La Hechicera products

The Banana Experiment

This expression pays tribute to the history of the Riascos family, once banana producers. This unique rum is infused with fair-trade bananas.

Nutritional Information

THE BANANA EXPERIMENT
Ingredients: Rum (sugar cane distillate), water.

	30 ml	100 ml
Energy (kJ/kcal)	315.6/76.2	1052/254
Alcohol (g)	9.70	32.34
Fats (g)	0	0
Saturated fat (g)	0	0
Carbohydrates (g)	1.38	4.62
Sugars (g)	0.44	1.48
Protein (g)	0	0
Salt (g)	0	0

Reserva Familiar

This authentic and deeply oaky rum reveals aromas of ripe banana, orange, and soft caramel, with gentle flavors of chocolate and coffee.

Nutritional Information

RESERVA FAMILIAR
Ingredients: Rum (sugar cane distillate), water.

	30 ml	100 ml
Energy (kJ/kcal)	274.8/66.3	916/221
Alcohol (g)	9.47	31.56
Fats (g)	0	0
Saturated fat (g)	0	0
Carbohydrates (g)	0	0
Sugars (g)	0	0
Protein (g)	0	0
Salt (g)	0	0

The Muscat Experiment

This rum is aged in casks that previously held Muscat for 12 years. It reveals rich notes of nuts, prunes, and leather, leading to a gourmet finish.

Nutritional Information

THE MUSCAT EXPERIMENT
Ingredients: Rum (sugar cane distillate), water.

	30 ml	100 ml
Energy (kJ/kcal)	274.8/66.3	916/221
Alcohol (g)	9.47	31.56
Fats (g)	0	0
Saturated fat (g)	0	0
Carbohydrates (g)	0	0
Sugars (g)	0	0
Protein (g)	0	0
Salt (g)	0	0