Pernod Ricard has built a unique Premium brand portfolio with international reach. This portfolio, governed by our House of Brands concept, is today one of the most comprehensive on the market, covering every category of wines and spirits. It is organised around four moments of convivialité, designed to offer “the right product at the right time for the right consumer”, regardless of that consumer’s market.
With the most comprehensive portfolio in the industry, management and resource allocation continue to be a critical challenge. Our goal is to allocate properly the resources within our portfolio, based on our priorities and the opportunities that arise in each market