Pernod Ricard training program leads to new community of bartending changemakers

Case Studies 23/01/2023

The Bar World of Tomorrow training program is creating momentum in bartending communities worldwide and ushering in a new community of sustainability-minded bartenders.

The Bar World of Tomorrow (BWOT) program has now trained over 6,400 bartenders and is convening  a growing community dedicated to a more sustainable and responsible bar culture worldwide.

BWOT started as an online training program to train bartenders in more sustainable and responsible practices. Launched in 2020, it is run in collaboration with Pernod Ricard, Trash Collective and the Sustainable Restaurant Association

"We believe in working together with the whole industry to drive change," said Noémie Bauer, Sustainable Business Director at Pernod Ricard. "Bartenders are in a unique position to act within their own bars and raise awareness with consumers."

The training focuses on relevant and practical learnings – from fresh ingredient sourcing and waste management to saving water and staff wellbeing – to inspire bartenders to contribute towards a greener, more sustainable bar culture worldwide.

Leveraging the 2022 Athens Bar Show – one of the largest and most well renowned trade shows in Europe – 50 bartenders from 22 European markets were invited to attend two days of specialised training as well as the Bar Show.

The sessions were delivered in partnership with the founder of Trash Collective, Kelsey Ramage, and provided practical advice on how to work together to create a culture for bars focused on sustainable and responsible bar practices and the wellbeing of people in the hospitality industry.

"The biggest myth about sustainable bartending is that there is a 'most sustainable' level," said Ramage. "Sustainability is about creativity. It's about all working towards one end goal but that end goal is never really going to be reached. It’s a journey".

Pernod Ricard’s physical Bar World of Tomorrow stand featured low-carbon and sustainably sourced elements that will be reused for future events. And those who stopped by were presented with five signature cocktails aligned with the five Rs that underpin the training; rethink, reduce, reuse, recycle and respect. Think gin infused using apple peel, cocktails featuring locally-sourced figs and using acids instead of short shelf-life citrus fruit.

Pernod Ricard has also taken the BWOT initiative to Asia with pilot in-person workshops in Hong Kong, Cambodia and India to name a few. Over 1,200 bartenders have now been trained on the continent alone.

The Bar World of Tomorrow training is available online for free and in multiple languages via SIP - The Pernod Ricard global hospitality platform. Directly aligned with the UN’s Sustainable Development Goals (SDGs), it will help bring sustainability to the forefront of the bartending craft.

The uptake from our passionate community of bartenders has been palpable. “It was an awesome and useful experience. I’ve learnt new innovative ways of doing things,” said one course taker. Another called it “informative and educational,” as well as the “first step to a more sustainable bar.” 

Our global cohort are already creating the momentum for change as our goal of training 10,000 bartenders by 2030 approaches on the near horizon.


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