Published On 11/06/2017

Martin Schoeller, photographer of Pernod Ricard’s 42nd artistic campaign: INSPIRING ACTION

Pernod Ricard will exhibit at its stand, located in the D1 space of the international photography exhibition Paris Photo, the totality of its 42nd artistic campaign, Inspiring Action, executed once again by a prominent photographer: Martin Schoeller.

On this occasion the Group, partner of this renowned international photography event, offered via an online contest 1,000 passes valid throughout the duration of the event taking place at the Grand Palais from November 9th to 12th.

This “Inspiring Action” campaign is, as is the case every year, a series of 18 portraits, 18 faces of Pernod Ricard employees from all over the world. Employees have been photographed in the same fashion as the close-up celebrity portraits that have given Martin Schoeller international
recognition. He explains, “I think a close-up is the purest form of portraiture thanks to its intimate approach and the questions it raises. Everything revolves around the face; nothing else matters.”

Since its creation in 1975 Pernod Ricard gives an artist "carte blanche" every year to illustrate its annual report. Since 2010, the Group has chosen modern photography. The artist has one single constraint – using Pernod Ricard employees only as models. “The primary goal of the artistic campaign is to pay homage to the Group’s 18,500 employees. Celebrating their diversity, commitment, and pride has to become a source of inspiration that must guide our actions,” says Olivier Cavil, Director of Group Communications.

Have a look at the making-of on Pernod Ricard’s YouTube channel:

Pernod Ricard will take this opportunity to invite Paris Photo visitors to exclusively discover three unreleased works from Martin Schoeller’s latest production – a personal work the artist has never exhibited to the public until now.

The pictures above are available for on-demand publishing at or

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04