Martin Schoeller, photographer of Pernod Ricard's 42nd artistic campaign: INSPIRING ACTION

Press Release 06/11/2017

Pernod Ricard will exhibit at its stand, located in the D1 space of the international photography exhibition Paris Photo, the totality of its 42nd artistic campaign, Inspiring Action, executed once again by a prominent photographer: Martin Schoeller.

On this occasion the Group, partner of this renowned international photography event, offered via an online contest 1,000 passes valid throughout the duration of the event taking place at the Grand Palais from November 9th to 12th.

This 'Inspiring Action' campaign is, as is the case every year, a series of 18 portraits, 18 faces of Pernod Ricard employees from all over the world. Employees have been photographed in the same fashion as the close-up celebrity portraits that have given Martin Schoeller international
recognition. He explains, 'I think a close-up is the purest form of portraiture thanks to its intimate approach and the questions it raises. Everything revolves around the face; nothing else matters.'

Since its creation in 1975 Pernod Ricard gives an artist "carte blanche" every year to illustrate its annual report. Since 2010, the Group has chosen modern photography. The artist has one single constraint ' using Pernod Ricard employees only as models. 'The primary goal of the artistic campaign is to pay homage to the Group's 18,500 employees. Celebrating their diversity, commitment, and pride has to become a source of inspiration that must guide our actions,' says Olivier Cavil, Director of Group Communications.

Have a look at the making-of on Pernod Ricard's YouTube channel:

Pernod Ricard will take this opportunity to invite Paris Photo visitors to exclusively discover three unreleased works from Martin Schoeller's latest production ' a personal work the artist has never exhibited to the public until now.

The pictures above are available for on-demand publishing at or


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