Pernod Ricard launches Art Wall, its new artistic sponsorship program carried out in collaboration with the Pernod Ricard Foundation.
Pernod Ricard launches Art Wall, its new artistic sponsorship program carried out in collaboration with the Pernod Ricard Foundation.
The program gives artists a chance to showcase their work on an enormous, freestanding wall facing The Island, the Group's new global headquarters.
Each year, Pernod Ricard will give its Paris-based employees the opportunity to choose the artwork that would transform the landscape of the building located in the heart of the capital, a stone's throw from Saint-Lazare station.
Out of the six projects built on a recommendation of the Pernod Ricard Foundation, French artist Emmanuelle Lainé has been selected for the first edition of Art wall 2021. Laine’s work Si vous vous attendez à un spectacle, vous serez déçu will be showcased on partition of 17 meters high and 13 meters wide along the Cours Paul Ricard, for a year. Contemporary creation thus pervades the city, spurring poetic reflection on the role of art within the collective space, inviting us to reconsider the Cours Paul Ricard as a meeting place for discussions and exchanges, accessible to all visitors and employees.
Lainé uses space as a resource for her creation, interfacing between the place itself, the work created and the viewing public. She deems the overall result “microarchitecture.” The work featured here, the first of the artist for a public space, spotlights objects from the MUCEM’s collection in Marseille. These archival objects were layered into larger scenes, to disorienting effect. This optical trickery is a comment on visual engagement: the way organized chaos infiltrates our lives, and the way the digital image’s precision shifts as it is superposed and mixed with immersive sculptural installation.
Pernod Ricard contact
Antonia Scintilla +33 (0) 1 70 93 16 32
Antonia.Scintilla@pernod-ricard.com
Claudine Colin Communication contacts
Chiara Di Leva
chiara@claudinecolin.com
Cyril Bruckler
cyril@claudinecolin.com
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Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €10,701 million in fiscal year FY22. The Group, which owns 17 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard’s portfolio includes Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur or Mumm and Perrier-Jouët champagnes. The Group’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, in line with its Sustainability and Responsibility roadmap. Pernod Ricard’s decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.