As Créateurs de Convivialité, we bring people together, creating opportunities to build relationships and share authentic experiences through our portfolio of premium spirits.
We operate with respect for the environment and take action to reduce the environmental impact of our operations.We work with farmers, suppliers and local communities to develop more responsible practices across our value chain.
We create Good Times from a Good Place by delivering on our social and environmental responsibility commitments and promoting mindful, responsible alcohol consumption.
The Global Strategy
Wyborowa Pernod Ricard actively participates in implementing the global sustainability and responsibility strategy of the Pernod Ricard Group – "Good Times from a Good Place." We have set ambitious and concrete commitments for 2030, aligned with the UN Sustainable Development Goals. We focus on four key areas: nurturing terroir, valuing people, circular making, and responsible hosting. These commitments address the most important challenges faced by both the Group and the world, such as climate change, human rights protection, and responsible resource and waste management.
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Focus on
Nurturing Terroir
We analyse the origins of the raw materials used to produce our spirits, taking into account biodiversity, soil protection, water resources and agricultural practices. We are also working to increase the proportion of raw materials covered by sustainable agriculture standards and, in cooperation with our suppliers, analyse CO₂ emissions associated with selected raw materials and processes across the value chain.
Valuing people
In the spirit of convivialité, we promote a culture of inclusion, equal opportunities, respect for human rights and responsible relationships in the workplace and across the entire value chain.
Circular making
We aim to reduce waste at every stage of the product life cycle by designing, producing and distributing our products with more efficient use of resources in mind.
Responsible Hosting
We promote responsible alcohol consumption through educational activities aimed at consumers, business partners and employees. In Pernod Ricard’s approach, responsible hosting means creating experiences that encourage mindful choices and foster a culture of responsible alcohol service.
Partners
We are part of many organizations, such as Spirits Europe, the Polish Vodka Association, and the Polish Spirits Industry Employers' Association.
