We aim to reduce waste at every stage of the product life cycle by designing, producing and distributing our products with more efficient use of resources in mind.
We take action to reduce CO₂ emissions and manage water responsibly. The electricity purchased for Wyborowa Pernod Ricard’s offices and production sites in Poland comes from renewable sources.
Product packaging and point-of-sale materials are an important focus of our activities across the value chain. We follow the 5R approach: rethink, reuse, reduce, recycle and respect. In practice, we explore opportunities to reduce the weight of packaging and point-of-sale materials, increase the proportion of recycled materials and reuse selected solutions. We also work with selected suppliers to analyse CO₂ emissions associated with production processes.