We promote responsible alcohol consumption through educational activities aimed at consumers, business partners and employees. In Pernod Ricard’s approach, responsible hosting means creating experiences that encourage mindful choices and foster a culture of responsible alcohol service.
-
WThrough the Drink More Water initiative, we promote a culture of mindful alcohol consumption. The campaign encourages people to stay properly hydrated and make responsible choices about drinking alcohol. It forms part of Pernod Ricard’s broader approach to responsible hosting and mindful consumption.
Activities are carried out both online through digital channels and offline at events where alcohol is served. Participants can access information on responsible alcohol consumption and free drinking water.
The initiative supports the concept of moderation, understood as a mindful, balanced approach to alcohol consumption that takes into account the context, amount and frequency of consumption, as well as situations in which alcohol should not be consumed. It helps educate adults of legal drinking age and improves access to practical solutions that make responsible decision-making easier.
-
In response to the growing need for transparency and responsibility, Wyborowa Pernod Ricard has implemented an innovative digital labeling system. Its aim is to provide consumers with reliable product information and promote conscious and responsible alcohol consumption.
Bottles of selected brands from the company's portfolio are equipped with individual QR codes placed on the back label. By scanning these codes with a smartphone, users gain access to a digital label containing detailed data – ingredients, nutritional values, and practical tips for responsible consumption.
This allows consumers to make more informed purchasing decisions, and the company actively supports positive changes in the culture of alcohol consumption.
-
The Bar World of Tomorrow is a free training programme developed by the Pernod Ricard Group in cooperation with industry partners. Its aim is to help bartenders and hospitality professionals build their knowledge of responsible alcohol service and sustainable practices in hospitality venues.
The programme covers efficient resource management, including water and energy use, waste reduction, the use of local ingredients, and the principles of responsible guest service and alcohol service. The training focuses on practical solutions that can be applied in the day-to-day operations of bars and restaurants. An important element of the programme is the 5R model: Rethink, Reduce, Reuse, Recycle and Respect, which encourages more mindful use of resources. The initiative forms part of the Pernod Ricard Group’s activities in the areas of responsible hosting, circular production and sustainability.
-
Wyborowa Pernod Ricard is a member of the Polish Spirits Industry Association and the Polish Vodka Association.
Together, we deliver educational initiatives promoting mindful alcohol consumption and activities supporting the responsible and lawful sale of alcoholic beverages.
Our cooperation also includes promoting high ethical standards in communications and marketing. These activities are aligned with the Pernod Ricard Group’s approach to responsible alcohol consumption, responsible hosting and ethical marketing communications.
-
We conduct all marketing activities in accordance with internal and industry codes for responsible marketing communications in Poland’s alcoholic beverages sector, including the Pernod Ricard Code for Commercial Communications and the Code of Good Marketing Practices of the Polish Spirits Industry Association.
