Pernod Ricard UK announces two senior appointments to The Gin Hub
Pernod Ricard UK has today confirmed two senior appointments within The Gin Hub.
Toni Ingram, previously Head of Marketing for Pernod Ricard UK, is promoted to the position of Global Brand Director, The Gin Hub. Ingram will join The Gin Hub’s Senior Management Team, based in London reporting to Managing Director Louise Ryan, and will be responsible for the global growth of Plymouth Gin and Seagram’s (outside of the US), both of which are currently experiencing growth globally.
Ingram has enjoyed a long career at Pernod Ricard UK spanning 11 years, joining in 2007 as Customer Marketing Controller, On-Trade, before progressing to Marketing Manager in 2011 and finally, Head of Marketing in 2015. In her most recent role, Ingram has had portfolio responsibility for 12 of the business’ strategic brands, as well as delivering the Australian wine portfolio premiumisation strategy.
Kenny Hyslop, currently Head of Experiential for Pernod Ricard UK, will take on the newly created role of Head of Brand Homes for The Gin Hub, also reporting into Louise Ryan. Hyslop will assume this role alongside his existing responsibilities as Head of Experiential for Pernod Ricard UK.
Hyslop has worked for Pernod Ricard UK for almost 14 years, developing a host of new ways to interact with the company’s leading alcohol brands. His most recent achievement has been the project management of The Loft, Pernod Ricard UK’s first permanent multipurpose event space in Manchester. His new role will focus on broadening the reach and accessibility of The Gin Hub’s two distilleries in the UK: the Plymouth Gin Distillery, the oldest working gin distillery in England, and Beefeater Distillery, where the iconic London dry gin remains hand-crafted to a recipe that is unchanged since the 1800s.
Commenting on these appointments, Louise Ryan said: “As we continue to integrate The Gin Hub into Pernod Ricard UK, this is a fantastic example of the growing number of opportunities available for development within our business. With over 25 years’
experience at Pernod Ricard UK between them, I look forward to working more closely with both Toni and Kenny on their respective strategies over the coming months.”