Two Italian Icons Collaborate To Launch New Malfy Spritz Sorbetto

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Press Release 26/04/2024

Malfy, the Super-Premium+ Gin inspired by the Amalfi Coast, is partnering with luxury gelato and sorbetto brand, Remeo, to launch an exclusive Spritz-flavoured lolly that captures the taste of ‘La Dolce Vita’ in time for summer. 

The new Malfy Spritz Sorbetto will be adding an extra dash of sunshine to freezer aisles by offering a frozen symphony of Mediterranean indulgence. Infused with Italian blood oranges, Prosecco, a twist of lemon and a hint of bitters, the icy fusion is finished with a pièce de resistance: a serve of Malfy Con Arancia. 

Sorbetto is different to regular iced desserts. There is less ice, more fruit. It’s this fruit that not only delivers a mouth watering, refreshing taste, but when combined with a traditional slow-churn creates a delicate snow-like texture.  

Liam Murphy, Brand Director at Pernod Ricard UK, comments: “Malfy shares Remeo’s commitment to crafting authentic flavours with quality ingredients and timeless Italian flare. Inspired by this Amalfi lifestyle, Malfy Gin embodies the essence of ‘La Dolce Vita’ and this collaboration allows us to transport people to the sun-soaked shores of Italy’s Amalfi Coast in a new way.”

Joe Sharkey, Frozen Buyer at Waitrose, adds: “We’ve seen sales of ice cream up 11% at Waitrose in the past week, so it’s clear our customers are looking to treat themselves to an icy treat at the moment. We’re delighted to offer the new Malfy Spritz Sorbetto exclusively to our customers, bringing the taste of Italian sunshine to our customers' homes.”

Remeo sorbets are naturally dairy free and vegan friendly and the packaging is entirely plastic-free. The high percentage of fruit in the Malfy Spritz Sorbetto  (45% blood orange) means a smoother texture giving it its unique eat.

Jacopo Cordero di Vonzo, Founder & CEO at Remeo, adds: “This new partnership with Malfy Gin is a true collaboration combining genuine Italian brands, while bringing a new and unique product innovation to the UK market.” 

3 x 70g Malfy Spritz Sorbetto will be available in Waitrose from this month and Ocado in June. RRP £4.75.