Published On 04/03/2017

ITS ABOUT LIME!

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Almost 30 years after launching Absolut Citron, Absolut is adding a new citrus twist to its flavoured vodka range. Absolut Lime is bursting with notes of freshly pressed lime, and gives added zest to a classic vodka & soda or Caipirsoka cocktail. Absolut Lime (70c) is available at Tesco, RRP £18.75.

 

Capturing the full essence of lime fruits into a vodka proved to be quite the challenge. Absolut’s Director of Sensory Design, Per Hermansson, noted, “I’ve created many flavoured vodkas in my 30-year career, however, perfecting the complexity of lime has always been a challenge. The blend we’ve crafted for Absolut Lime achieves everything we were looking for, offering a full bodied character that is both complex and refreshing, and like all Absolut flavours, made with natural ingredients with no added sugar.”

 

After acclaimed bartender Toby Cecchini tasted Absolut Lime he stated, “When I invented the Cosmopolitan in 1988, it was really in part a direct result of being handed Absolut's new Citron vodka. Absolut has once again done it with their new Lime flavour”.

 

Absolut Lime packshot

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