Paris Photo : Pernod Ricard unveils unseen prints shot by chinese artist Li Wei
This year, Pernod Ricard is exhibiting “Vision”, its annual artistic campaign shot by Li Wei, at Paris Photo, the international fine art photography fair. During the official preview, guests had the chance to discover never seen before prints.
Since 1975, Pernod Ricard has been offering “carte blanche” to an artist whose work would illustrate the Group’s annual report. This year, Pernod Ricard asked Chinese photographer Li Wei to realize the Group’s fortieth artistic campaign. There is only one constraint : take Pernod Ricard employees as models. Li Wei gave 40 employees the opportunity to “fly” in front of his camera.
Alexandre Ricard, Chairman & CEO of Pernod Ricard, said during the preview : “today is the first time we show our campaign at Paris. I am very proud to share the result of our artistic collaboration with every visitor of one of the biggest international fairs. Art is by definition convivial: it only makes sense when it’s shared”.
Besides the 9 prints released within the Group’s annual report last October, visitors of Paris Photo will discover never seen before prints handpicked by Li Wei for the event.
I have never had the opportunity to conduct a project of such dimension until this campaign: ten sites, five countries in Europe, three weeks on the road…”
Also attending today, Li Wei expressed his emotion, explaining : “I have never had the opportunity to conduct a project of such dimension until this campaign: ten sites, five countries in Europe, three weeks on the road… We shared an incredible human experience with each and every one of those 40 men and women, coming from different backgrounds, on the sites that made and still make Pernod Ricard’s history and success”.
The making-off of the campaign, available here, will transport you into Li Wei’s aerial universe. You will discover the technical dimension of this artistic adventure.