Published On 11/12/2015

Paris Photo : Pernod Ricard unveils unseen prints shot by chinese artist Li Wei

This year, Pernod Ricard is exhibiting “Vision”, its annual artistic campaign shot by Li Wei, at Paris Photo, the international fine art photography fair. During the official preview, guests had the chance to discover never seen before prints.

Paris_photo_1Since 1975, Pernod Ricard has been offering “carte blanche” to an artist whose work would illustrate the Group’s annual report. This year, Pernod Ricard asked Chinese photographer Li Wei to realize the Group’s fortieth artistic campaign. There is only one constraint : take Pernod Ricard employees as models. Li Wei gave 40 employees the opportunity to “fly” in front of his camera. 

Alexandre Ricard, Chairman & CEO of Pernod Ricard, said during the preview : “today is the first time we show our campaign at Paris. I am very proud to share the result of our artistic collaboration with every visitor of one of the biggest international fairs. Art is by definition convivial: it only makes sense when it’s shared”.

Paris_photo_2Besides the 9 prints released within the Group’s annual report last October, visitors of Paris Photo will discover never seen before prints handpicked by Li Wei for the event. 



I have never had the opportunity to conduct a project of such dimension until this campaign: ten sites, five countries in Europe, three weeks on the road…”

Li Wei


Paris_photo_3Also attending today, Li Wei expressed his emotion, explaining : “I have never had the opportunity to conduct a project of such dimension until this campaign: ten sites, five countries in Europe, three weeks on the road… We shared an incredible human experience with each and every one of those 40 men and women, coming from different backgrounds, on the sites that made and still make Pernod Ricard’s history and success”

The making-off of the campaign, available here, will transport you into Li Wei’s aerial universe. You will discover the technical dimension of this artistic adventure. 

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04