Following other similar successful initiatives rolled out by the Group in recent months, Pernod Ricard has launched over the last few days the 'Drink Wise' digital campaign across its social media. The premise is simple ' to raise awareness of responsible drinking guidelines during the holiday season amongst all the Group's stakeholders and, most importantly, amongst consumers.
Four visuals, including an animated GIF, have been created and shared by the Group on its social media platforms, including Facebook, Twitter, LinkedIn and Instagram. The visuals bring to life several major prevention messages for the festivities, and are accompanied by simple tips, such as limiting the length of 'virtual drinks parties' to moderate consumption, never drinking and driving, respecting the decisions of others not to drink, and ensuring social distancing is maintained during the pandemic. To maximise the audience, these elements have been translated in local languages and rolled out by the Group's subsidiaries around the world.
As Camille de Potter, Head of Strategy and Prevention, says, 'We have previously launched similar campaigns on social media over the 2019 festive period and at the start of summer this year. The aim is to convey simple and effective prevention messages by adopting the same communication style as used on social media. Not only our employees, but also many web users, have relayed them on their own networks, which proves how effective and relevant these prevention campaigns are.'
Responsible drinking forms an essential part of Pernod Ricard's Sustainability & Responsibility strategy, 'Good Times from a Good Place.' During the summer of 2020, Pernod Ricard launched a digital training programme on the EducateAll platform dedicated to alcohol and responsible drinking, which anyone can access online free of charge.
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About pernod ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €10,701 million in fiscal year FY22. The Group, which owns 17 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard’s portfolio includes Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur or Mumm and Perrier-Jouët champagnes. The Group’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, in line with its Sustainability and Responsibility roadmap. Pernod Ricard’s decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.