Pernod Ricard partners with ecoSPIRITS

Pernod Ricard partners with ecoSPIRITS to develop a more sustainable bar scene

Article 09/03/2022

Iconic brands Absolut, Beefeater, and Havana Club join pilot program to reduce waste and carbon emissions across Hong Kong and Singapore bar scene

Hong Kong, 9 March 2022 - Pernod Ricard, the world’s second largest wine and spirits company, is partnering with ecoSPIRITS to pilot an innovative closed-loop distribution system in Hong Kong and Singapore. Joined by the company’s iconic brands Absolut Vodka, Beefeater London Dry Gin, and Havana Club Rum, this partnership is the first of its kind for a global brand portfolio and will help reduce waste and carbon emissions resulting from the production and transportation of glass bottles and other secondary packaging.

This move strengthens Pernod Ricard’s position as an industry leader on sustainability. In 2019, the Group launched its 2030 S&R roadmap ‘Good Times from a Good Place’ which directly supports the United Nations Sustainable Development Goals and addresses all aspects of the business, from grain to glass. The partnership is a strong demonstration of Pernod Ricard’s commitment to Circular Making, one of the four pillars of the roadmap: minimizing waste at every step by imagining, producing and distributing its products and experiences in ways that optimize and help preserve natural resources.

Hong Kong and Singapore have the highest density of bars and restaurants in the world. Although glass bottles behind the bars are infinitely recyclable, recent studies estimate that less than 15% of glass in Hong Kong and 11% of the glass in Singapore is actually being recycled, while the rest is sent to landfill1.

The new collaboration will see Pernod Ricard’s premium spirits transported in bulk and delivered to bars in ecoSPIRITS’ patent-pending ecoTOTE format, a fully reusable 4.5-liter glass container, instead of 75cl glass bottles. Once empty, ecoTOTES will be returned to the ecoPLANT, where they are sanitized and refilled, in line with standards of leading international distillers.

With over 80 bars across Hong Kong and Singapore joining the pilot program, the initiative will reduce carbon emissions by an estimated average of 66% across the two cities compared to the traditional packaging and distribution model2.

This partnership comes under the Bar World of Tomorrow initiative, which was launched by Pernod Ricard, Trash Collective and the Sustainable Restaurant Association in 2020 with the ambition to create a more sustainable and responsible bar world.  In Hong Kong, Bar World of Tomorrow is partnering with Food Made Good Hong Kong to conduct a series of workshops dedicated to helping bartenders operate their businesses sustainably. A similar initiative will be launched in Singapore in the coming months.

Our partnership with ecoSPIRITS as part of our Bar World of Tomorrow initiative, reflects our ambition to create more sustainable and responsible moments of conviviality. The global bar scene has suffered greatly during the pandemic, and this is all the more true now especially in Hong Kong. We believe in the fortitude and resilience of the industry, and we aim to help alleviate any burden that we can, including helping to introduce sustainable practices to their business in an effective way. EcoSPIRITS is a wonderful partner to help our industry minimize waste and its carbon footprint, while also protecting our natural resources.
Hermance De La Bastide
VP Corporate Affairs and Sustainability & Responsibility at Pernod Ricard Asia 
The transition to circular is one of the most important movements in the spirits industry today. ‘Circular Making’ offers the prospects of dramatically reducing our industry’s waste and environmental footprint. There is simply no more effective way to do our collective part in supporting the United Nations Development goals and the global drive to Net Zero,” notes Paul Gabie, ecoSPIRITS CEO, “Welcoming Pernod Ricard to the low carbon revolution is a major milestone, both for ecoSPIRITS and the industry. When industry leaders begin to back circular, our collective future gets brighter. We could not be more delighted to have Absolut Vodka, Beefeater Gin and Havana Club Rum join our ecoSPIRITS Climate Partner Program, a rapidly growing coalition of hundreds of brands, importers, distributors, wholesalers, bars, restaurants and hotels worldwide.

Pernod Ricard hopes to bring more bars and restaurants to the ecoSPIRITS’ circular solution over the coming months with this pilot, before expanding the program to other key markets and brands across Asia and beyond.

1 Monitoring of Solid Waste in Hong Kong - Waste Statistics for 2020 ( / National Environment Agency (NEA))
Source: ecoSpirits Carbon Calculator

About ecoSPIRITS
Founded in 2018, ecoSPIRITS is a circular economy technology company that has developed the world's first low carbon, low waste distribution technology for the premium spirits industry. Leveraging business as a force for good, ecoSPIRITS provides both a powerful cost advantage and a transformative carbon footprint reduction. The ecoSPIRITS patent-pending, closed-loop technology is licensed in 18 countries worldwide, including many of the world’s largest consumer markets. The ecoSPIRITS Climate Partner Program is a global coalition of hundreds of brands, distributors, wholesalers and hospitality operators committed to reducing the environmental impact of their operations. ecoSPIRITS serves its customer base from offices in Singapore, Shanghai, London and Miami.

ecoSPIRITS Contacts Media inquiries can be directed to


On the same topic

  • Autosobriety: Preventing Drink Driving

    We believe in educating drivers about alcohol and the risks of drinking and driving because no-one should lose their life through drink driving. We also believe that our efforts to reduce harmful drinking have a greater impact when we partner with other organisations. That’s why Pernod Ricard joined forces with UNITAR – the UN’s Institute for Training and Research - to launch Autosobriety. 

    Read more
  • Drink More…Water

    As the restrictions of the pandemic eased in the summer of 2021, young people seized the opportunity to spend time together again in person. With 18 months of restrictions behind them, young people were ready to reconnect face to face, and the worry was that the return to bars and clubs could fuel wild abandon and excessive drinking.

    Read more
  • Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water”

    Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge drinking. Its message is simple and universal: “Drink More… Water”

    Read more

About pernod ricard

Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,824 million in FY 2021. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 18,500 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis. Pernod Ricard is also a United Nations’ Global Compact LEAD company. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

Contacts Pernod Ricard

Florence Tresarrieu
Global SVP Investors Relations and Treasury
Tel: +33 (0) 1 70 93 17 03
Charly Montet
Investor Relations Manager
Tel: +33 (0) 1 70 93 17 13
Emmanuel Vouin
Head of External Engagement
Tel: +33 (0) 1 70 93 16 34