Pernod Ricard launches a pioneering global digital label solution to foster responsible consumer choices

Press Release 27/06/2022

The project will be rolled out globally after a pilot phase in Europe across Pernod Ricard’s strategic international brands.

Continuing its efforts as a proactive player in the industry, Pernod Ricard today announces the launch of a digital label system to better inform consumers about the products they purchase as well as responsible drinking. This initiative aims to offer consumers an efficient solution to their desire for more transparency on product content and health information. A European pilot program will be launched in July 2022, before being rolled out globally across all brands in the Group’s portfolio by 2024.

In 2021, to support the International Alliance for Responsible Drinking’s commitments, Pernod Ricard announced the addition of two warning pictograms on its packaging against underage drinking and drink driving, complementing its pre-existing warning logo against drinking when pregnant. Now the Group has gone a step further in terms of product and health information. Every bottle of Pernod Ricard’s brands will soon carry its own QR code on its back label. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able to access, on one unique place, relevant information for each product:

 

  • The list of ingredients and full nutrition facts that Pernod Ricard will be providing together with the European wine and spirits associations,
  • Information about the health risks associated with the consumption of alcohol, and where to find relevant information in their country,
  • Responsible drinking guidelines issued by their country’s government authorities, including information about standard drinks and who should not drink alcohol, as well as a link to a consumer information website.

 

All the available content will be adapted to local specificities, in particular local drinking guidelines that vary from one country to another, and will be displayed in the local language.

Alexandre Ricard, Chairman and CEO of Pernod Ricard:

“As a consumer-centric company committed to responsible drinking, this new digital label system strives to respond to our customers’ evolving needs. Now more than ever, consumers want to know what is in their drinks. Thanks to digital technology, this information can now be accessed easily. I am proud that Pernod Ricard continues to be an industry pioneer in spearheading such a proactive initiative.”

Elabel presentation

 

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About pernod ricard

Pernod Ricard is a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 12,137 million in fiscal year FY23. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices

Contacts Pernod Ricard

Emmanuel Vouin
Head of External Engagement
Tel: +33 (0) 1 70 93 16 34