Pernod Ricard launches a pioneering global digital label solution to foster responsible consumer choices

Press Release 27/06/2022

The project will be rolled out globally after a pilot phase in Europe across Pernod Ricard’s strategic international brands.

Continuing its efforts as a proactive player in the industry, Pernod Ricard today announces the launch of a digital label system to better inform consumers about the products they purchase as well as responsible drinking. This initiative aims to offer consumers an efficient solution to their desire for more transparency on product content and health information. A European pilot program will be launched in July 2022, before being rolled out globally across all brands in the Group’s portfolio by 2024.

In 2021, to support the International Alliance for Responsible Drinking’s commitments, Pernod Ricard announced the addition of two warning pictograms on its packaging against underage drinking and drink driving, complementing its pre-existing warning logo against drinking when pregnant. Now the Group has gone a step further in terms of product and health information. Every bottle of Pernod Ricard’s brands will soon carry its own QR code on its back label. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able to access, on one unique place, relevant information for each product:

 

  • The list of ingredients and full nutrition facts that Pernod Ricard will be providing together with the European wine and spirits associations,
  • Information about the health risks associated with the consumption of alcohol, and where to find relevant information in their country,
  • Responsible drinking guidelines issued by their country’s government authorities, including information about standard drinks and who should not drink alcohol, as well as a link to a consumer information website.

 

All the available content will be adapted to local specificities, in particular local drinking guidelines that vary from one country to another, and will be displayed in the local language.

Alexandre Ricard, Chairman and CEO of Pernod Ricard:

“As a consumer-centric company committed to responsible drinking, this new digital label system strives to respond to our customers’ evolving needs. Now more than ever, consumers want to know what is in their drinks. Thanks to digital technology, this information can now be accessed easily. I am proud that Pernod Ricard continues to be an industry pioneer in spearheading such a proactive initiative.”

Elabel presentation

 

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About pernod ricard

Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,824 million in FY 2021. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 18,500 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis. Pernod Ricard is also a United Nations’ Global Compact LEAD company. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

Contacts Pernod Ricard

Emmanuel Vouin
Head of External Engagement
Tel: +33 (0) 1 70 93 16 34