The project will be rolled out globally after a pilot phase in Europe across Pernod Ricard’s strategic international brands.
The project will be rolled out globally after a pilot phase in Europe across Pernod Ricard’s strategic international brands.
Continuing its efforts as a proactive player in the industry, Pernod Ricard today announces the launch of a digital label system to better inform consumers about the products they purchase as well as responsible drinking. This initiative aims to offer consumers an efficient solution to their desire for more transparency on product content and health information. A European pilot program will be launched in July 2022, before being rolled out globally across all brands in the Group’s portfolio by 2024.
In 2021, to support the International Alliance for Responsible Drinking’s commitments, Pernod Ricard announced the addition of two warning pictograms on its packaging against underage drinking and drink driving, complementing its pre-existing warning logo against drinking when pregnant. Now the Group has gone a step further in terms of product and health information. Every bottle of Pernod Ricard’s brands will soon carry its own QR code on its back label. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able to access, on one unique place, relevant information for each product:
- The list of ingredients and full nutrition facts that Pernod Ricard will be providing together with the European wine and spirits associations,
- Information about the health risks associated with the consumption of alcohol, and where to find relevant information in their country,
- Responsible drinking guidelines issued by their country’s government authorities, including information about standard drinks and who should not drink alcohol, as well as a link to a consumer information website.
All the available content will be adapted to local specificities, in particular local drinking guidelines that vary from one country to another, and will be displayed in the local language.
Alexandre Ricard, Chairman and CEO of Pernod Ricard:
“As a consumer-centric company committed to responsible drinking, this new digital label system strives to respond to our customers’ evolving needs. Now more than ever, consumers want to know what is in their drinks. Thanks to digital technology, this information can now be accessed easily. I am proud that Pernod Ricard continues to be an industry pioneer in spearheading such a proactive initiative.”
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About pernod ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €10,701 million in fiscal year FY22. The Group, which owns 17 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard’s portfolio includes Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur or Mumm and Perrier-Jouët champagnes. The Group’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, in line with its Sustainability and Responsibility roadmap. Pernod Ricard’s decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.