We trace our roots
All the way back to 1805, when Pernod was born. 1932 saw the creation of Ricard - and the two families joined forces in 1975.
With sales forces in 73 countries and distribution in more than 160, Pernod Ricard now spans the globe. Our international presence is the living embodiment of nearly 50 years of growth through convivialité, and now our transformation into a responsible, sustainable company fit for the future.
Scroll down to find out more about our story.
1970s – 1990s
2000s
- 2001: Acquisition of Seagram including Chivas Regal, The Glenlivet, Royal Salute and Martell.
- 2005: Pernod Ricard becomes world #2 wine and spirits organisation with the acquisition of Allied Domecq and brands such as Mumm, Perrier-Jouët, Ballantine's, Malibu and Beefeater.
- 2007: Became the first global wine and spirits group to introduce the pregnancy warning label to all products throughout Europe.
- 2008: Acquisition of Vin & Sprit – owner of Absolut Vodka.
2010s
2010s
- 2010: Acquisition of Seagram including Chivas Regal, The Glenlivet, Royal Salute and Martell.
- 2011: Launch of Responsib’All Day, Pernod Ricard’s annual social engagement volunteer event involving the Group’s entire workforce
- 2012: Signing of the Wine & Spirits Producers’ five commitments to promote responsible drinking.
- 2015: Appointment of Alexandre Ricard as Chairman & CEO.
- 2016: Signing of the United Nations Sustainable Development Goals (SDGs)
- 2017: Acquisition of a majority stake in highend bourbon producer Smooth Ambler, and in Del Maguey Single Village, the #1 mezcal in the United States.
- 2018: Nomination of Pernod Ricard as a member company of Global Compact LEAD
- 2019: Launch of new 2030 Sustainability & Responsibility roadmap “Good Times from a Good Place.”
Acquisition of the super-premium gin Malfy, and a majority stake in super premium bourbon Rabbit Hole Whiskey,
Castle Brands (Jefferson’s) and Firestone & Robertson Distilling Co. (TX).
2020
2020 - present
- 2020: Announcement of our commitment to ban all single-use plastic at point of sale by 2021
Inauguration of The Island, the Group’s new flagship in Paris, which brings together all its Parisian offices and employees.
Introduction of a “no minors” symbol on all bottles marketed by the group. Inauguration of The Island, the Group’s flagship in Paris, which brings together all its Paris-based affiliates and 1,000 employees.
- 2021: Opening of the new Pernod Ricard Corporate Foundation’s space in The Island, the Group’s headquarters located in Paris.
Acquisition of a majority stake in La Hechicera ultra-premium rum.
Opening of The Chuan Malt Whisky Distillery in Emeishan, China.
Acquisition of a minority stake in the Sovereign Brands and its portfolio of super-premium wines and spirits.
Acquisition of leading online spirits retailer The Whisky Exchange.
Fulfills commitment to stop using single-use plastic promotional items at its points of sale.
Announcement of our historic partnership with the International Union for Conservation of Nature (IUCN) to support their “Agriculture and Land Health” initiative. - 2022: Acquisition of a majority stake in Château Sainte Marguerite, Cru Classé Côtes-de-Provence rosé wine.
10th anniversary of Responsib’All Day, Pernod Ricard’s annual social engagement volunteer event.
Launch of digital labels, starting with a selection of our brands in Europe, to provide information on responsible consumption - 2023: Acquisition of a majority stake in Código 1530, an ultra-premium and prestige tequila, Skrewball, a super premium whiskey and ACE Beverage Group, the Canadian RTD market leader.
Partnership with Casa Lumbre and Lenny Kravitz to develop Nocheluna Sotol.
Announcement of a €238 million investment in the construction of a carbon-neutral Jefferson’s distillery in Kentucky.
Signing of first sustainability-linked loan for €2.1 billion euros
