Published On 12/08/2015

Positive Planet recognizes Pernod Ricard's commitment to developing sustainable cooperatives in Armnenia

In partnership with Positive Planet, Pernod Ricard has implemented a sustainable agriculture project in Armenia by helping local farmers structure and perpetuate their business.

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Positive Planet has awarded Samvel Manucharyan, in charge of the project, the Positive Award for “Access to market” during its 8th edition of the Positive Award ceremony held last night in Paris.


Left unkept for the last forty years, vines have been rehabilitated since the beginning of the project in October 2014. Six cooperatives have been created to organize the labor of Armenian farmers in the Tavush region, offering them technical assistance to manage their business and equipment. Agronomists from the Yerevan Brandy Company, Pernod Ricard’s affiliate in Armenia since 1999, have also donated their time to train local workers to the “Rendement +” culture techniques, giving pointers on how to fertilize, plow and trim vines.

Since the beginning of this project over a year ago, harvests grew by 45%, allowing the farmers’ families to increase their income from the first year and arousing interest from neighboring villages to join existing cooperatives of form new ones. The project has a target of 20 cooperatives of grapes producers, representing about 3000 beneficiaries.

Samvel Manucharyan, who runs one of the cooperatives which work directly with Yerevan Brandy Company, accepted his award with emotion. An agronomist and former mayor of Varagavan, he employs 3 people, and, thanks to the support of Positive Planet and Pernod Ricard, saw his production increase by 31% from 2014 to 2015. Samvuel is personally committed to developing his local community by improving living conditions for vine-growers and bringing Armenian vines back to their former glory.


There is no greater rewards for our CSR initiatives than seeing an entrepreneur creat his business and contribute so actively to his community’s development. ”

Bruno Rain, Managing Direction Human Resources and Corporate Social Responsibility


Bruno Rain, Directeur Général Adjoint en charge des Ressources Humaines et de la Responsabilité Sociétale de l’Entreprise, a invité Samvel Manucharyan à présenter son projet aux collaborateurs de Pernod Ricard au siège du Groupe : « L’esprit entrepreneurial est une des valeurs fondamentales de Pernod Ricard, et c’est très émouvant qu’il se manifeste dans nos filiales ».


Bruno Rain, Managing Direction Human Resources and Corporate Social Responsibility, invited Samvel Manucharyan to present his project to Pernod Ricard’s employees at the Headquarts in Paris. He welcomed Samvel explaining: “Entrepreneurial spirit is one of Pernod Ricard’s main values, and it’s really moving to see it manifest itself in our affiliates”. 

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

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Fabien Darrigues External Communications Director
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Alison DONOHOE Press Relations Manager
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Emmanuel VOUIN Press Relations Manager
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