Published On 06/14/2018

Pernod Ricard launches 4 unexpected videos to share its mindset

Today, Pernod Ricard is launching a series of 4 episodes entitled “Mindset,” available on a dedicated platform,

These four short videos feature four scenes played by actor Robert Hoehn, made popular by “What the fuck France” viral videos, which he co-directs. Sharing the same humorous and eccentric tone, this outstanding performer talks about 4 moments marking Pernod Ricard employees’ lives in a Stand-Up fashion. These 4 stories illustrate a mindset combining excitement and conviviality, even when dealing with the most inextricable situations, which they will be able to overcome thanks to their drive and commitment. In one of these episodes, Robert Hoehn talks, in his very own style, about the exploit achieved by Ronnie and Steven, two Scottish employees working at the Miltonduff distillery who, armed only with shovels and sand bags, defied a true rainstorm to prevent their production site from flooding.

Defined by its “creators of conviviality” signature, the Group has transformed its unique culture and its employees’ pride into a key element of its identity. The notion of Mindset was formally defined in 2015, following Alexandre Ricard’s appointment as CEO, who turned Mindset into one of its two strategic priorities, along with growing results.

“Our 18,500 employees are permanently encouraged to improve, to be bold, and to dare. This is what the two first Mindset series – broadcasted internally – showed. This new work, now broadcasted externally, falls within this mindset. It illustrates how the Group goes beyond traditional corporate communication codes to bring our employees’ value and dedication to life" explains Olivier Cavil, Group Communications Director.

According to the results from the latest Willis Towers Watson independent study, 88% of the 18,500 employees of the Group are regarded as committed or highly committed, and 96% claim to be proud of being associated with their company. These results are well above international companies’ benchmarks within the FMCG industry.


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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04