Published On 10/23/2017

Pernod Ricard invites 1,000 visitors at Paris Photo

October 23, 2017

For the third year in a row, Pernod Ricard will exhibit its annual art campaign at Paris Photo, the leading international event in the field of photography, from November 9 to November 12, 2017. Carried out this time by world-renowned photographer Martin Schoeller, the 18 portraits making up this 42nd carte blanche by Pernod Ricard will allow the Group to put up for grabs 1,000 free tickets as well as a portrait belonging to Martin Schoeller’s “close-up” series.

By offering 1,000 tickets for Paris Photo, Pernod Ricard provides a specific illustration of its “Creators of convivialité" motto. Olivier Cavil, Pernod Ricard’s Communications Director, explains:

Convivialité is all about sharing, so for us, the art experience only makes sense if shared. This is why we decided to open up this major event to all photo fans, which also allows us to introduce our work to a greater audience. For 42 years now, we have given an artist or photographer carte blanche, with the only constraint of putting the Group’s employees into the spotlight. This year, we are honored to welcome Martin Schoeller, who has signed 18 particularly powerful portraits for us in the “close-up” style that has propelled him to fame.

Since the Group was born in 1975, Pernod Ricard has invited an artist to perform its annual campaign and illustrate its annual report every year. The last eight years have been devoted to photography, which has allowed artists and Pernod Ricard to put the Group’s employees into the spotlight. For 3 years now, Pernod Ricard has been sharing the work by a renowned international photographer with Paris Photo visitors. After Chinese Li Wei in 2015 with his suspended models, and Omar Victor Diop’s palette of African colors in 2016, this year, German photographer Martin Schoeller has taken 18 portraits of employees in “close-up.” All works will be exhibited at Pernod Ricard’s stand at Grand Palais’ C1 Space.


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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04