Pernod Ricard invites 1,000 visitors at Paris Photo
October 23, 2017
For the third year in a row, Pernod Ricard will exhibit its annual art campaign at Paris Photo, the leading international event in the field of photography, from November 9 to November 12, 2017. Carried out this time by world-renowned photographer Martin Schoeller, the 18 portraits making up this 42nd carte blanche by Pernod Ricard will allow the Group to put up for grabs 1,000 free tickets as well as a portrait belonging to Martin Schoeller’s “close-up” series.
By offering 1,000 tickets for Paris Photo, Pernod Ricard provides a specific illustration of its “Creators of convivialité" motto. Olivier Cavil, Pernod Ricard’s Communications Director, explains:
Convivialité is all about sharing, so for us, the art experience only makes sense if shared. This is why we decided to open up this major event to all photo fans, which also allows us to introduce our work to a greater audience. For 42 years now, we have given an artist or photographer carte blanche, with the only constraint of putting the Group’s employees into the spotlight. This year, we are honored to welcome Martin Schoeller, who has signed 18 particularly powerful portraits for us in the “close-up” style that has propelled him to fame.
Since the Group was born in 1975, Pernod Ricard has invited an artist to perform its annual campaign and illustrate its annual report every year. The last eight years have been devoted to photography, which has allowed artists and Pernod Ricard to put the Group’s employees into the spotlight. For 3 years now, Pernod Ricard has been sharing the work by a renowned international photographer with Paris Photo visitors. After Chinese Li Wei in 2015 with his suspended models, and Omar Victor Diop’s palette of African colors in 2016, this year, German photographer Martin Schoeller has taken 18 portraits of employees in “close-up.” All works will be exhibited at Pernod Ricard’s stand at Grand Palais’ C1 Space.