Pernod Ricard sponsors the Africa 2020 season

Press Release 12/05/2021

Pernod Ricard is pleased to support the Africa2020 Season, true to its vocation as a patron as passed on by its founder Paul Ricard. Supporting artistic creation and making it widely accessible are at the heart of the Group’s cultural patronage and its values of promoting dialogue and sharing.

An unparalleled pan-African and multidisciplinary project with a line-up of more than 100 events in France, the Africa2020 Season aims to promote a deeper understanding of contemporary Africa. It showcases the perspectives of African civil society in the fields of the arts, science, technology, entrepreneurship and business. Originally scheduled for June to December 2020 and postponed due to the pandemic, the Africa2020 Season will take place in 2021.

Forming part of the events that will feature in this Season, the Pernod Ricard Corporate Foundation and the Montévidéo and La Cômerie cultural centres will play host to The SAHMS Workshops in Marseille, from 13 May to 23 July 2021. Founded in 2012 in Brazzaville (Republic of the Congo) by the visual artist Bill Kouelany, these workshops welcome artists and writers. During an exhibition called “Reinventing the World … on the Cusp of Voyages”, they will feature works by approximately 20 painters, photographers and sculptors from Central Africa. 

The visual identity of the Africa2020 Season has been created by the portrait photographer Omar Victor Diop. He was selected by Pernod Ricard in 2016 to shoot their annual artistic campaign and subsequently exhibited at the international photography show, Paris Photo, two events that marked a turning point in the career of an artist who has become emblematic of the African continent.

For several years, Africa has been a new frontier for Pernod Ricard, with the Group accelerating its long-term investments on the continent with the opening of new subsidiaries, including in Nigeria, Mozambique, Angola and Kenya.


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About pernod ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €10,701 million in fiscal year FY22. The Group, which owns 17 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard’s portfolio includes Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur or Mumm and Perrier-Jouët champagnes. The Group’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, in line with its Sustainability and Responsibility roadmap. Pernod Ricard’s decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

Contacts Pernod Ricard

Florence Tresarrieu
Global SVP Investors Relations and Treasury
Tel: +33 (0) 1 70 93 17 03
Charly Montet
Investor Relations Manager
Tel: +33 (0) 1 70 93 17 13
Emmanuel Vouin
Head of External Engagement
Tel: +33 (0) 1 70 93 16 34