Pernod Ricard sponsors the Africa 2020 season

Press Release 12/05/2021

Pernod Ricard is pleased to support the Africa2020 Season, true to its vocation as a patron as passed on by its founder Paul Ricard. Supporting artistic creation and making it widely accessible are at the heart of the Group’s cultural patronage and its values of promoting dialogue and sharing.

An unparalleled pan-African and multidisciplinary project with a line-up of more than 100 events in France, the Africa2020 Season aims to promote a deeper understanding of contemporary Africa. It showcases the perspectives of African civil society in the fields of the arts, science, technology, entrepreneurship and business. Originally scheduled for June to December 2020 and postponed due to the pandemic, the Africa2020 Season will take place in 2021.

Forming part of the events that will feature in this Season, the Pernod Ricard Corporate Foundation and the Montévidéo and La Cômerie cultural centres will play host to The SAHMS Workshops in Marseille, from 13 May to 23 July 2021. Founded in 2012 in Brazzaville (Republic of the Congo) by the visual artist Bill Kouelany, these workshops welcome artists and writers. During an exhibition called “Reinventing the World … on the Cusp of Voyages”, they will feature works by approximately 20 painters, photographers and sculptors from Central Africa. 

The visual identity of the Africa2020 Season has been created by the portrait photographer Omar Victor Diop. He was selected by Pernod Ricard in 2016 to shoot their annual artistic campaign and subsequently exhibited at the international photography show, Paris Photo, two events that marked a turning point in the career of an artist who has become emblematic of the African continent.

For several years, Africa has been a new frontier for Pernod Ricard, with the Group accelerating its long-term investments on the continent with the opening of new subsidiaries, including in Nigeria, Mozambique, Angola and Kenya.


Pernod Ricard Contacts 
Emmanuel Vouin / Head of External Engagement                           +33 (0) 1 70 93 16 34
Antonia Scintilla / Group Philanthropy Manager                         +33 (0) 1 70 93 16 32


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