Pernod Ricard sponsors the Africa 2020 season

Press Release 12/05/2021

Pernod Ricard is pleased to support the Africa2020 Season, true to its vocation as a patron as passed on by its founder Paul Ricard. Supporting artistic creation and making it widely accessible are at the heart of the Group’s cultural patronage and its values of promoting dialogue and sharing.

An unparalleled pan-African and multidisciplinary project with a line-up of more than 100 events in France, the Africa2020 Season aims to promote a deeper understanding of contemporary Africa. It showcases the perspectives of African civil society in the fields of the arts, science, technology, entrepreneurship and business. Originally scheduled for June to December 2020 and postponed due to the pandemic, the Africa2020 Season will take place in 2021.

Forming part of the events that will feature in this Season, the Pernod Ricard Corporate Foundation and the Montévidéo and La Cômerie cultural centres will play host to The SAHMS Workshops in Marseille, from 13 May to 23 July 2021. Founded in 2012 in Brazzaville (Republic of the Congo) by the visual artist Bill Kouelany, these workshops welcome artists and writers. During an exhibition called “Reinventing the World … on the Cusp of Voyages”, they will feature works by approximately 20 painters, photographers and sculptors from Central Africa. 

The visual identity of the Africa2020 Season has been created by the portrait photographer Omar Victor Diop. He was selected by Pernod Ricard in 2016 to shoot their annual artistic campaign and subsequently exhibited at the international photography show, Paris Photo, two events that marked a turning point in the career of an artist who has become emblematic of the African continent.

For several years, Africa has been a new frontier for Pernod Ricard, with the Group accelerating its long-term investments on the continent with the opening of new subsidiaries, including in Nigeria, Mozambique, Angola and Kenya.


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About pernod ricard

Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,824 million in FY 2021. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 18,500 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), “Good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis. Pernod Ricard is also a United Nations’ Global Compact LEAD company. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

Contacts Pernod Ricard

Florence Tresarrieu
Global SVP Investors Relations and Treasury
Tel: +33 (0) 1 70 93 17 03
Charly Montet
Investor Relations Manager
Tel: +33 (0) 1 70 93 17 13
Emmanuel Vouin
Head of External Engagement
Tel: +33 (0) 1 70 93 16 34