Published On 12/11/2018

Pernod Ricard introduces the first global messenger chatbot dedicated to the responsible consumption of alcohol

Pernod Ricard introduces the first global messenger chatbot

dedicated to the responsible consumption of alcohol

The World’s 2nd Wines & Spirits Group also updated its Wise Drinking app

for the festive season



In 2015, Pernod Ricard launched the very first app developed to measure alcohol consumption: Wise Drinking. Since then the app has been downloaded 120 000 times with regular added new features, and Pernod Ricard is now happy to announce a new innovative tool : the Wise Drinking messenger chatbot.

Directly integrated with Facebook Messenger for easy access, the new chatbot is the perfect companion for consumers to communicate with and ask questions while out on the town. The Wise Drinking chatbot works as a real conversation tool that exchanges with users by asking them questions, providing them advice and/or answering their queries.

Easy to use:

  • The consumer can access the Wise Drinking chatbot either through the Facebook page from where they can start a conversation or directly on Facecook Messenger.
  • To measure the consumer’s alcohol level, the chatbot asks questions such as What did you have to drink tonight? Did you eat?
  • If the consumer has any questions, the chatbot will answer them in real time and share tips on the impact of alcohol depending on one’s gender and morphology.
  • The tool will then instantaneously analyse the elements in the conversation and advise on the means of transportation the consumer can use to get home – for example, whether or not they can drive.

The chatbot will help the consumer learn from their consumption and adopt good habits.

Pernod Ricard encourages a moderate and safe alcohol consumption during the festive season.

Wise Drinking App

pernod ricard

In addition to the chatbot, the Group updated its Wise Drinking app to better inform consumers about responsible drinking. Among its new features, the Wise Drinking app now has an integrated “Tips & Facts” section, which informs consumers on alcohol, helping them to consume more responsibly. Among the many tips available, there is information on the benefits of alternating alcohol with food and non-alcoholic drinks such as water, along with information on the effects of alcohol on body temperature. A dashboard will help consumers track and learn from their alcohol consumption over a 4-week period, including the number of calories in each drink consumed.

The Wise Drinking app is free and available in 34 languages on iPhone and Android; it is the first and most popular app to allow consumers to monitor their alcohol level by calculating the number of units consumed relative to their weight.


Pernod Ricard, A Group Committed To Responsible Drinking

Although Wise Drinking has a global reach, it is one of the many initiatives undertaken around the world by Pernod Ricard and its local affiliates to promote responsible drinking. Since 2012, alongside IARD (International Alliance for Responsible Drinking) – a non-profit organisation dedicated to reducing harmful drinking and promoting understanding of responsible drinking – Pernod Ricard helped develop and implement the 5 commitments of the Beer, Wine and Spirits industry aimed at combatting alcohol misuse. These commitments include reducing underage drinking, strengthening marketing codes of practice, providing information to consumers and developing responsible product innovations, reducing drink-driving and enlisting retailers’ support to reduce alcohol abuse.

Pernod Ricard also created Responsible Party, a programme in partnership with the Erasmus Student Network (ESN) to raise the awareness of issues related to responsible drinking for Erasmus students in 32 European countries. In 9 years, more than 400 000 students have been reached and informed during these events.

To download Wise Drinking:

To discover the Wise Drinking Chatbot:


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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04