Published On 12/15/2015

As the holidays approach, Pernod Ricard expands its measures promoting responsible drinking

Pernod Ricard is extending its Wise Drinking programme by gradually adding, as inventories are renewed, the address to the back labels on all its bottles, across its entire brand portfolio.

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app_wise_drinkingIncreasingly committed to promoting responsible drinking, Pernod Ricard is extending its Wise Drinking programme by gradually adding, as inventories are renewed, the address to the back labels on all its bottles, across its entire brand portfolio. The application of the same name can also be downloaded from this webpage.

When connecting to the page, consumers will be redirected to the responsible drinking site for the country in which they are located or, if the country does not have one, to the IARD (International Alliance for Responsible Drinking) site ( ). In the United Kingdom, for example, the page redirects to the responsible prevention website which provides the public with information on maximum consumption levels of alcohol recommended, by defining a unit of alcohol, and offering information on the effects of alcohol consumption and instances in which abstinence is advised.

The Wise Drinking programme already includes a mobile application, available in 37 languagesintended to provide real time checks on the amount of alcohol consumed and tailored to each country’s legislation. As the Christmas and New Year celebrations approach, our affiliates are conducting a number of awareness raising campaigns to avoid excessive consumption. For example, Pernod Ricard’s Canadian affiliate, Corby Spirit and Wine Ltd, has joined forces with the public transport provider, Toronto Transit Commission, to offer Toronto residents free and safe transport on New Year’s Day. Last year, 225,000 people took advantage of the #CorbySafeRides campaign which was widely publicised via social media and billboards.

app_wise_drinking_2These measures are part of the ongoing pioneering initiative launched in 2006 in which Pernod Ricard was the first company from the wine and spirits sector to add the icon advising pregnant women not to drink alcohol to the back labels its bottles in European countries. In 2013, Pernod Ricard took another major step when it expanded this measure worldwide (in compliance with local legislation). In 2014, Pernod Ricard created the first free global application to educate consumers. 

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04