Published On 01/28/2020

Beer, wine, and spirits will carry age restrictions globally, leading producers announce in new drive against underage drinking

Beer, wine, and spirits will carry age restrictions globally, leading producers announce in new drive against underage drinking 

Symbols or written age restrictions will be added to labels on alcohol drinks produced by members of the International Alliance for Responsible Drinking (IARD), sending an even clearer message that these products are not for minors.

 

The initiative – which also applies to alcohol free extensions of alcohol brands - is one of five clear and direct actions announced by IARD as part of a new drive to accelerate efforts to reduce underage drinking globally. 

Recognizing the growing importance of digital communications, IARD members committed to take further action to prevent minors from seeing or interacting with their brands online – building on a groundbreaking partnership with leading digital platforms announced last year.  IARD members also invited online retailers and others to work with them to develop global standards for the online sale and delivery of alcohol. The full set of actions can be found here.

IARD members oppose any consumption of alcohol by minors. They invite retailers to work with them to do more to prevent sales to minors. And they urge parents not to share alcohol with their children as they call on all parts of society to come together to eliminate underage drinking. 

Albert Baladi, President and CEO of Beam Suntory and IARD CEO Chair, said: “These five actions mark another step towards our goal of eliminating underage drinking. Minors should not drink alcohol, and we proactively support strict enforcement of legal purchase and drinking age regulation. Although underage drinking has fallen in many parts of the world, this trend is not universal. We want to accelerate progress and work with others to eliminate underage drinking in every community through a whole-of-society approach. 

We call on other producers to join us. We call on retailers to work with us to do more to prevent minors from buying alcohol in stories and online. And we call on parents and other adults to support us by not buying alcohol for, or sharing alcohol with, children and minors, even if they do this with good intentions. 

Together, we must ensure everyone reinforces the message that underage drinking is socially unacceptable.”

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

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