Pursuing their commitment to promoting responsible alcohol consumption and combatting binge drinking among young adults in Europe and beyond, Pernod Ricard and Erasmus Student Network, through their Responsible Party initiative, joined forces with the hospitality sector and signed a Declaration calling for more responsible togetherness and solidarity.
Responsible Party partners with HOTREC, the association of hotels, restaurants, bars, and cafés in Europe, in order to ensure the opening of safe venues which respect the measures in place and bring conviviality back in a responsible way. They encourage all individual organisations to join and sign this Declaration and become part of this movement to enjoy convivial moments in Europe safely and responsibly.
Created in partnership with the Erasmus Student Network, a European non-profit organisation, Responsible Party is a prevention programme which actively fights against the misuse of alcohol. Born from the idea that events are even better if they are enjoyed responsibly, Responsible Party implements a peer-to-peer approach that has been highly successful, reaching over 450,000 students in 33 countries since the start of the program in 2009.
Aspiring to “make good times unforgettable”, Responsible Party focalises on water distribution to reduce alcohol related harm, empowering young adults to make more responsible choices that raise awareness among their peers. Given the current context, Responsible Party extended its activities to both on-the-field activations and impactful digital campaigns. Since launching in April 2020, and thanks to their first “Sharing Good Vibes” digital campaign, Responsible Party's online presence amassed a reach of 6 million people in 30 countries.
With the world put on hold for the past year, the pandemic has drastically changed the dynamics of our society. The COVID-19 pandemic has also hit livelihoods and businesses hard, throwing Europe’s wider mobility and hospitality sectors into a deep crisis. Supporting the hospitality sector in keeping customers and staff safe across the extraordinary diversity of convivial settings and experiences they offer is more than ever paramount for the businesses still standing today.
Alexandre Ricard, Chairman and CEO of Pernod Ricard, was present in Brussels to sign the Declaration. “There can be no conviviality in excess, especially in terms of alcohol misuse. This is why we stand together today, united in our desire to promote good practices and responsible consumption to ensure we all make good times unforgettable”.
Kostis Giannidis, President of the Erasmus Student Network, expressed: “Young adults have also found themselves unfairly on the receiving end of blame for the propagation of the virus, with the ‘blame game’ directed at them over the past year. We hope this declaration empowers young adults seeking to partake in a sustainable learning mobility abroad to demonstrate that they are responsible and proactive actors committed to promoting safe and responsible socializing.”
For HOTREC Director General, Marie Audren: “COVID-19 hit the European hospitality hard and brought hardship and uncertainty. We can’t wait to welcome back people in all safety. At HOTREC, we especially feel a close connection with young adults where hospitality could be their career of choice moving forward, making support and solidarity paramount to our sector’s reopening throughout Europe.”
About Erasmus Student Network
Erasmus Student Network is one of the biggest student associations in Europe. Present at over 1000 Higher Education institutions, it unites over 530 local associations in 42 countries. More than 15,000 volunteers take care of international colleagues under the motto “Students helping students.” ESN works for the creation of a more mobile and flexible education environment by supporting and developing the student exchange from different levels and providing an intercultural experience.
HOTREC is the umbrella Association of Hotels, Restaurants, Bars and Cafes and similar establishments in Europe, which brings together 45 National associations in 34 countries, and is the voice of the hospitality industry in Europe. HOTREC’s mission is to represent and champion its interests towards the EU and international institutions, foster knowledge sharing and best practice among its Members to further promote innovation, and act as a platform of expertise for the European hospitality industry.
Sabina Achim / Communication Manager +32 470 47 22 25
Alessia Angiulli / Communications Manager + 32 (0)2 504 78 48
On the same topic
About pernod ricard
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales amounting to €10,701 million in fiscal year FY22. The Group, which owns 17 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive portfolios in the industry with over 240 premium brands distributed across more than 160 markets. Pernod Ricard’s portfolio includes Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur or Mumm and Perrier-Jouët champagnes. The Group’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, in line with its Sustainability and Responsibility roadmap. Pernod Ricard’s decentralised organisation empowers its 19,480 employees to be on-the-ground ambassadors of its purposeful and inclusive culture of conviviality, bringing people together in meaningful, sustainable and responsible ways to create value over the long term. Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.