A digital label solution to foster responsible consumer choices

Case Studies 27/06/2022

Every bottle of Pernod Ricard’s brands will soon feature an innovative digital label system to better inform consumers about the products they purchase as well as responsible drinking.

Read the full press release

Continuing its efforts as a proactive player in the industry, Pernod Ricard’s digital label system aims to better inform consumers about the products they purchase as well as responsible drinking. A European pilot program will be launched in July 2022, before being rolled out globally across all brands in the Group’s portfolio by 2024.

Every bottle of Pernod Ricard’s brands will soon carry its own QR code on its back label. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able to access, on one unique place, relevant information for each product in the local language including local drinking guidelines.

Elabel presentation

 

Our Responsible Drinking Strategy

We fight alcohol misuse in society by taking action on harmful drinking and engaging with our stakeholders for real change.

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