Every bottle of Pernod Ricard’s brands will soon feature an innovative digital label system to better inform consumers about the products they purchase as well as responsible drinking.
Every bottle of Pernod Ricard’s brands will soon feature an innovative digital label system to better inform consumers about the products they purchase as well as responsible drinking.
Continuing its efforts as a proactive player in the industry, Pernod Ricard’s digital label system aims to better inform consumers about the products they purchase as well as responsible drinking. A European pilot program will be launched in July 2022, before being rolled out globally across all brands in the Group’s portfolio by 2024.
Every bottle of Pernod Ricard’s brands will soon carry its own QR code on its back label. Once scanned with a smartphone it will redirect the consumers directly to a platform where they will be able to access, on one unique place, relevant information for each product in the local language including local drinking guidelines.
Our Responsible Drinking Strategy
We fight alcohol misuse in society by taking action on harmful drinking and engaging with our stakeholders for real change.
Tags
Press release
On the same topic
-
Pernod Ricard launches a new digital campaign for its flagship responsible drinking initiative: Drink more water
Read morePart of Pernod Ricard’s global Sustainability & Responsibility strategy, Good Times from a Good Place, the DRINK MORE WATER campaign, which launched internationally 3 years ago both through digital channels and on-the-field, is back with an even more disruptive second edition.
-
Pernod Ricard to promote regenerative farming and responsible drinking at the 2024 Paris International Agricultural Show
Read morePernod Ricard will be present at the 2024 Paris International Agricultural Show (Salon International de l’Agriculture), where it will host two round table events on promoting biodiversity and the transition towards regenerative farming, alongside its partners and other committed stakeholders.
-
Pernod Ricard and Erasmus Student Network call on all young adults to DRINK MORE WATER!
Read moreThe partnership was renewed for the thirteenth year to jointly promote responsible drinking.