Over the last few years, Absolut has built a strong association with Art in India by collaborating with world renowned artists like Subodh Gupta, Bharti Kher, Vikram Seth & Sir Anish Kapoor.
Over the last few years, Absolut has built a strong association with Art in India by collaborating with world renowned artists like Subodh Gupta, Bharti Kher, Vikram Seth & Sir Anish Kapoor.
To further strengthen this association, Pernod Ricard India has refreshed the thematic communication showcasing the entire art collection under one umbrella. While a new print campaign has been rolled-out, a new TVC has been developed.
"We have worked on an extensive schedule covering genres across English news, English movies, Music and Entertainment with a mix of 30sec and 20 sec edits."
The campaign was on air till mid-February. The Absolut Art collection was also showcased at the India Art Fair, in New Delhi.
Tags
On the same topic
-
Meet Coach Kahlúa, our new instigator in chief
Read moreWhat does it really mean to be instigator in chief for a brand whose mission is to liberate humanity from stiff and bitter' Well, first of all you have to have the right attitude, and second of all you need to be fed up with overcomplicated cocktails and endless ingredient lists.
-
Maison Mumm unveils the secrets of Usain Bolt's success
Read moreMaison Mumm releases today a daring new video, in which new CEO Usain Bolt passes on his personal tips for coming out a winner.
-
Discover The Open Mic Projet by Absolut with Rita Ora
Read moreNo matter their voice or views, every person has something to say. Last year, Absolut took over the 2017 GRAMMYs to #RefreshTheTalk, inspiring more meaningful conversations on the red carpet. This year, it is passing the mic to everyone.