Absolut art in India
Over the last few years, Absolut has built a strong association with Art in India by collaborating with world renowned artists like Subodh Gupta, Bharti Kher, Vikram Seth & Sir Anish Kapoor.
To further strengthen this association, Pernod Ricard India has refreshed the thematic communication showcasing the entire art collection under one umbrella. While a new print campaign has been rolled-out, a new TVC has been developed.
"We have worked on an extensive schedule covering genres across English news, English movies, Music and Entertainment with a mix of 30sec and 20 sec edits."
The campaign was on air till mid-February. The Absolut Art collection was also showcased at the India Art Fair, in New Delhi.