Nurturing Terroir & Circular Making

An Eco-Responsible Organisation

We are actively committed to:
  • Shrinking our carbon footprint by improving energy efficiency across our sites, integrating hybrid electric vehicle infrastructure and streamlining travel requirements 
  • Helping our customers be more sustainable by giving the UK hospitality industry support and tools to make eco-responsible decisions
  • Reducing our waste and packaging by increasing recycling, rethinking the packaging and delivery of our products and working to eliminate single-use plastic
  • Producing our Gin brands with minimal impact to the environment by ensuring our brands are continuously improving sustainability at every step of the production process
Beefeater's new packaging

New Beefeater Bottle

An example of how sustainability is at the heart of what we do is Beefeater’s new packaging, featuring a 100% recyclable glass bottle, an aluminium cap rather than plastic, and a plastic-free paper label. These changes will save 410 tonnes of plastic annually. Less energy and water is also used to produce the bottle, resulting in a reduced environmental footprint. As for producing the gin inside the bottle, the Beefeater distillery uses 100% renewable electricity and turns 100% of waste from the distillation process into electricity.

Net Zero Pubs and Bars

Net Zero Pubs and Bars

Pernod Ricard UK is a development partner of the Net Zero Pubs and Bars initiative, which will help the UK On-Trade rise to the climate challenge and start the journey to net zero. The programme will be delivered by the Sustainable Restaurant Association and Net Zero Now, and supported by founding initiative development partner Coca-Cola. 

Sitting at the heart of the initiative is a set of protocols that will define what ‘net zero’ means for the sector, offer guidance on reducing carbon emissions, and provide a standard against which UK pubs and bars can be certified. It will put the tools for an ambitious climate strategy in the hands of the On-Trade through a practical three-step approach of Calculate, Mitigate, Compensate.