As Créateurs de Convivialité, we bring people together, creating spaces for building relationships and sharing authentic experiences – thanks to our world-class portfolio of premium spirits.
We are respectful guests – we care for the environment we live in and strive to protect and nurture it. We collaborate with farmers and support communities to benefit our planet, consumers, and our business.
We create Good Times from a Good Place – building a future in the spirit of conviviality: sustainable, responsible, and free from excess.
The Global Strategy
Wyborowa Pernod Ricard actively participates in implementing the global sustainability and responsibility strategy of the Pernod Ricard Group – "Good Times from a Good Place." We have set ambitious and concrete commitments for 2030, aligned with the UN Sustainable Development Goals. We focus on four key areas: nurturing terroir, valuing people, circular making, and responsible hosting. These commitments address the most important challenges faced by both the Group and the world, such as climate change, human rights protection, and responsible resource and waste management.
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Focus on
Nurturing Terroir
As part of the commitments stemming from this pillar, we explore the terroir areas for raw materials used in the production of our spirits, in accordance with biodiversity and environmental protection requirements. We also work on certifying raw materials for sustainable agriculture and analyze CO2 emissions in collaboration with our suppliers.
Valuing people
In the spirit of conviviality, we focus on diversity and fair treatment of people throughout the supply chain.
Circular making
We strive to minimize waste at every stage – designing, producing, and distributing products in a way that optimizes and conserves natural resources.
Responsible Hosting
We prioritize education for consumers, business partners, and employees on responsible alcohol consumption.