Our Engagement
In line with the Group's Sustainability & Responsibility Roadmap 2030, we at Pernod Ricard Germany aim to play a positive role at every level of our business. In everything we do, we take responsibility for our environment. To us, "Good Times from a Good place" means shaping every step sustainably - guided by our four strong pillars and aligned with the United Nations Sustainable Development Goals (SDGs). We are actively collaborate with our customers and employees to shape a sustainable and responsible beverage industry. All our brands strive to optimize their processes and are constantly working on new innovations.
Learn more about Pernod Ricard Germanys commitment to making a difference
Responsible Hosting
As Créateurs de Convivialité we bring people together through our products. Together with our stakeholders, we promote responsible alcohol consumption in society and have long been committed to encouraging moderation. We believe the future of alcohol lies not in excess, but in the conscious choice to drink mindfully and moderately. Initiatives as "Drink More Water" and "The Bar World of Tomorrow" are cornerstones of our strategy.
Valuing People
Convivialité means sharing warmth, care and respect with people all around the world. We promote diversity and equal opportunities for all our employees and strengthen the partners in our supply chain. Aligned with the United Nations Sustainable Development Goals this pillar is all about respect: respect in our marketing, respect for all partners in our suplly chain and respect for our 19.000 employees worldwide. In doing so, we reduce supply chain risks and meet the growing expectations of consumers for transparency.
Nurturing Terroir & Circular Making
Our products are as unique as the land they grow on. We protect the terroirs and the biodiversity our products rely on, while actively addressing the challenges of climate change - to ensure high-quality ingredients that inspire today and endure tomorrow. We share a world of resources and unser immense pressure. That's why we minimize waste at every step - by designing and producing our products and experiences in ways that conserve resources and protect the environment.
Political Theme Letter
Pernod Ricard is the market leader in Germany with over 30 spirits brands such as Havana Club and Monkey 47. With this online presence and the regularly published theme letters, we want to provide impulses - fact-based and transparent.