Drink More Water
With this campaign, we want to draw the attention of young adults to the topic of “responsible alcohol consumption” and encourage them to drink more water and enjoy alcohol consciously. The campaign's approach is not based on criticism, but on education and awareness-raising. More than one million people were reached with activations at events such as the Cologne Carnival, festivals and the Cologne CSD.
The Bar World of Tomorrow
With our “Bar World of Tomorrow” training course, we inspire employees in hospitality scene to adopt more sustainable bar management. From using fresh ingredients to serving alcoholic beverages responsibly and managing waste, it covers all aspects of sustainability and responsibility. Our initiative is helping to create a greener, more responsible and inclusive future.
My baby doesn’t want alcohol
The consumption of alcohol during pregnancy is the most common cause of congenital physical and mental disabilities for children. As a supplier of spirits, we take our social responsibility seriously and have made it our mission to provide information about the dangers of alcohol consumption during pregnancy and to achieve lasting changes in behavior. To this end, we launched the CSR campaign “My baby doesn’t want alcohol” in 2010.
Enjoy Responsibly
Since 2023 we have an e-label on the back of all our products. With the digital QR code, we create transparency in terms of product content and health information.
More information on the topic of responsible consumption of alcoholic beverages
Responsible Marketing
We are aware that, as a leading spirits company, we have a great responsibility. This is why Pernod Ricard established an internal code of conduct years ago. All commercial communication and related activities must comply with this far-reaching code, which goes beyond legal requirements. In this way, we are committed to the responsible marketing of our products.