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Martell

Founded in 1715 by Jean Martell, a native of Jersey, Martell is the oldest of the great Cognac houses. For three centuries, Martell has produced, exported and marketed cognacs that are internationally renowned for their quality. Martell’s identity is founded on three key concepts: elegance, complexity and balance.

Martell range

blue-ballantines

Main markets for Martell

map-ballantines
  1. China
  2. World Duty Free
  3. UK
  4. Malaisia
  5. USA

Martell in short

N°1
International cognac brand of Prestige category
2.1
million 9L cases FY 2015/16

Know-how 

Martell stands out from other great cognac houses because of its special double-distillation method, traditional in the Charente region. The distillation process is carried out in copper stills or tanks to extract the wine’s essence, referred to as “eau-de-vie”. Martell is the sole major cognac house to distil only clear wines – in which all sediments and impurities have been removed – to produce exceptionally fine and pure eaux-de-vie.
The grapes come from the Charente region's four main growing areas:  Grande Champagne, Petite Champagne, Borderies and Fins Bois. 
Martell is then aged in soft, fine-grain oak barrels that release smooth, well-balanced aromas to the cognac eaux-de-vie, lending them notes of vanilla, dried fruit, red fruit, chutney and dried flowers. 
Each cognac is created using a masterful blend of eaux-de-vie from various vintages and growing areas. The cellar master carefully selects and blends them in order to consistently obtain the unique, high-quality taste of Martell cognac. 
 

History of Martell

1715
1721
1868
1912

The Martell cognac house is founded in 1715 by Jean Martell. 

Martell is already exporting more than two hundred thousand litres of cognac to the United Kingdom.

The brand is distributed in China, Japan and Hong Kong. 

Edouard Martell creates Cordon Bleu, with a taste dominated by eaux-de-vie from the Borderies. Considered unusual for a cognac, Cordon Bleu would become synonymous with Martell’s original style.

The Martell cognac house is founded in 1715 by Jean Martell. 

Martell is already exporting more than two hundred thousand litres of cognac to the United Kingdom.

The brand is distributed in China, Japan and Hong Kong. 

Edouard Martell creates Cordon Bleu, with a taste dominated by eaux-de-vie from the Borderies. Considered unusual for a cognac, Cordon Bleu would become synonymous with Martell’s original style.

The Martell cognac house is founded in 1715 by Jean Martell. 

Martell is already exporting more than two hundred thousand litres of cognac to the United Kingdom.

The brand is distributed in China, Japan and Hong Kong. 

Edouard Martell creates Cordon Bleu, with a taste dominated by eaux-de-vie from the Borderies. Considered unusual for a cognac, Cordon Bleu would become synonymous with Martell’s original style.