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Chivas Regal

Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity.

Chivas Regal range

chivaswood

Main markets for Chivas Regal

map-chivas
  1. China
  2. USA
  3. Middle East and N. Africa
  4. Gulf
  5. Australia

Chivas Regal in short

150
Chivas Regal is sold in more than 150 countries across Europe, Asia Pacific and the Americas
4.3
million 9l cases sold in the year ending June 2016
N°1
Super Premium Scotch whisky in Europe
N°1
Super Premium Scotch in India
N°1
Scotch whisky in China

Know-how

Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. Only five Master Blenders have spent their life’s work mastering the famous Chivas house style. Custodian Master Blender Colin Scott explains  “The art of the master blender in understanding the many different flavours in Scotch whisky is like the work of a composer: not only do you need to completely understand the musical characteristics of every instrument, but you must also understand how to combine them to build an unforgettable, spellbinding symphony.”

History of Chivas Regal

1830s
1860
1909
Today

Chivas traces its roots to the heart of Scotland, where brothers James and John Chivas took over an Aberdeen gourmet grocery store renowned for its stock of aged whiskies. During the 1830s, the Chivas brothers began to combine blend whiskies to create a smoother, more balanced taste. Such was their talent they were granted a Royal Warrant to supply the Queen Victoria in 1843.

The art of blending, pioneered by the Chivas brothers, was legalised and made official under the 1860 Spirits Act. Initiated by Chivas, whose whiskies are reputed for their sweet, rich and smooth flavour, this heralded the dawn of a new era for fine blended Scotch whiskies.

In 1909, the Chivas brothers made blending history by creating the world’s first luxury Scotch, Chivas Regal, a 25-year-old blend destined for the Manhattan elite.

Today, master blender Colin Scott, whose career at Chivas Brothers spans more 30 years, is the guardian of the Chivas Regal smooth signature style, ensuring a whisky that is consistent in taste and flavour year after year.

Chivas traces its roots to the heart of Scotland, where brothers James and John Chivas took over an Aberdeen gourmet grocery store renowned for its stock of aged whiskies. During the 1830s, the Chivas brothers began to combine blend whiskies to create a smoother, more balanced taste. Such was their talent they were granted a Royal Warrant to supply the Queen Victoria in 1843.

The art of blending, pioneered by the Chivas brothers, was legalised and made official under the 1860 Spirits Act. Initiated by Chivas, whose whiskies are reputed for their sweet, rich and smooth flavour, this heralded the dawn of a new era for fine blended Scotch whiskies.

In 1909, the Chivas brothers made blending history by creating the world’s first luxury Scotch, Chivas Regal, a 25-year-old blend destined for the Manhattan elite.

Today, master blender Colin Scott, whose career at Chivas Brothers spans more 30 years, is the guardian of the Chivas Regal smooth signature style, ensuring a whisky that is consistent in taste and flavour year after year.

Chivas traces its roots to the heart of Scotland, where brothers James and John Chivas took over an Aberdeen gourmet grocery store renowned for its stock of aged whiskies. During the 1830s, the Chivas brothers began to combine blend whiskies to create a smoother, more balanced taste. Such was their talent they were granted a Royal Warrant to supply the Queen Victoria in 1843.

The art of blending, pioneered by the Chivas brothers, was legalised and made official under the 1860 Spirits Act. Initiated by Chivas, whose whiskies are reputed for their sweet, rich and smooth flavour, this heralded the dawn of a new era for fine blended Scotch whiskies.

In 1909, the Chivas brothers made blending history by creating the world’s first luxury Scotch, Chivas Regal, a 25-year-old blend destined for the Manhattan elite.

Today, master blender Colin Scott, whose career at Chivas Brothers spans more 30 years, is the guardian of the Chivas Regal smooth signature style, ensuring a whisky that is consistent in taste and flavour year after year.