Pernod Ricard has signed an agreement to sell the liqueur Minttu and its whole portfolio of Nordic local brands produced in Turku with their related assets to Oy Hartwall AB, a leading Finnish multi-beverage company and affiliate of Danish group Royal Unibrew.
Pernod Ricard has signed an agreement to sell the liqueur Minttu and its whole portfolio of Nordic local brands produced in Turku with their related assets to Oy Hartwall AB, a leading Finnish multi-beverage company and affiliate of Danish group Royal Unibrew.
The closing of the transaction remains subject to customary conditions and is expected to occur during the third quarter of fiscal year 2024/25, by the end of June 2025 at the latest.
The local portfolio of brands includes spirits, liqueurs and Finnish wine brands, the most known being liqueur Minttu, along with their related production assets based in Turku (Finland). Hartwall also acquires Lapponia liqueurs as well as a wide selection of berry and fruit wines and a variety of glögi brands.
This transaction will enable Pernod Ricard to focus its resources behind its portfolio of premium international spirits and champagne brands that drive the growth of its business, in line with its premiumisation strategy. The sale is the result of Pernod Ricard’s continuous assessment of its strategic opportunities and active portfolio management in line with its longstanding policy to deliver sustainable value for its shareholders, employees, clients and partners.
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About pernod ricard
Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.