Privacy Policy

2. How and why do we use cookies and tracking technologies?

Cookies are small text files or information that are stored on your computer or mobile device (such as a smartphone or tablet) when you visit our Website. A cookie will typically contain the name of the website/application from which the cookie originated, the duration of the cookie (i.e. how long the cookie will remain on your device) and a value, which is usually in the form of a randomly generated unique number.

We use an audience measurement cookie which allows us to establish traffic statistics in order to improve the use and content of the Website.

Analytical cookie

For litigation purposes: We may also have to disclose your Personal Data if we are legally required to do so or if we deem, in good faith, that such disclosure is reasonably necessary to comply with legal proceedings, to respond to any claims or preserve Pernod Ricard’ rights or safety, as well as its clients or the public;

In the event of a merger or acquisition of all or part of Pernod Ricard by another company, or if Pernod Ricard were to sell or dispose of all or part of its business, the acquirer would have access to information which could include Personal Data, subject to the applicable law. Likewise, Personal Data may be transferred in the context of a corporate reorganization, insolvency procedure or other similar event, if permitted by and done in accordance with the applicable law.

3. What happens if you refuse to provide your Personal Data?

If you refuse to provide your Personal Data, you might be unable to benefit from the services offered on the Website.

For example, if you do not provide your Personal Data, we will not be able to validate your subscription to Club Premium nor your registration to events organized by Club Premium.

Either way, we will always indicate which Personal Data are necessary in order to benefit from a service.

4. To whom do we disclose Your Personal Data and why?

• To French affiliates of the Pernod Ricard Group

We may share your Personal Data to French affiliates of Pernod Ricard Group when necessary, in the context of your participation to an event.

• To Third Parties, We may share your personal data to third party beneficiaries, but only in the following cases:

For support purposes: We may use service providers, agents or contractors to provide support for the operation of the Website and to assist us with administering it or its various functionalities available on it and to send you marketing communications if you have given your consent for this purpose. Any such third party shall at all times provide the same levels of security for your Personal Data as Pernod Ricard and, where required, are bound by a legal agreement to keep your Personal Data private, secure and to process it only on the specific instructions of Pernod Ricard;

For litigation purposes: We may also have to disclose your Personal Data if we are legally required to do so or if we deem, in good faith, that such disclosure is reasonably necessary to comply with legal proceedings, to respond to any claims or preserve Pernod Ricard’ rights or safety, as well as its clients or the public;

In the event of a merger or acquisition of all or part of Pernod Ricard by another company, or if Pernod Ricard were to sell or dispose of all or part of its business, the acquirer would have access to information which could include Personal Data, subject to the applicable law. Likewise, Personal Data may be transferred in the context of a corporate reorganization, insolvency procedure or other similar event, if permitted by and done in accordance with the applicable law.

5. Is your Personal Data sent to recipients outside the European Union and why?

In order to provide the Website and the offered services, transfers of Personal Data to service providers and partners are carried out in a secure way in accordance with applicable laws and rely on standard contractual clauses as set out by the European Commission or Binding Corporate Rules where applicable. Such service providers and partners, when acting as processors, are also bound by a contract that ensures a high standard of privacy protection and requires (amongst other provisions) that they act only on Pernod Ricard’s instructions and continuously implement all technical measures necessary to keep your Personal Data secure.

6. How long do we keep your Personal Data?

We will store your Personal Data in our databases as long as you are a Club Premium member, for the duration of the contract with you or as needed to provide you with the services you requested, to answer queries or resolve problems, provide improved and new services.

We may also retain your Personal Data in accordance with our internal retention as necessary to comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements.

If you consented to direct marketing (e.g., subscription to the newsletter), we will retain your Personal Data until you unsubscribe or until you request their deletion or at the end of a 3 years of inactivity period starting from the last contact with you.

The information collected through audience measurement cookie will only be retained for a maximum period of 25 months.

7. How do we secure your Personal Data?

Pernod Ricard will take all necessary technical and organizational measures to protect the confidentiality and security of your Personal Data collected via our Website. These efforts include but are not necessarily limited to: (i) storing your Personal Data in secure operating environments to which the public does not have access, but only authorized Pernod Ricard employees, and our agents and contractors; and, (ii) verifying the identities of registered users before they can access your Personal Data.

8. What are your rights regarding your Personal Data?

• If your Personal Data has been processed on the basis of your consent, you can withdraw your consent at any time, without prejudice to the validity of the processing prior to the withdrawal.

• You can request access to your Personal Data.

• You can request the rectification of your Personal Data if it is inaccurate, incomplete or out of date.
• You can request the erasure of your Personal Data (i) if your Personal Data is no longer necessary for the purpose of the data processing, (ii) you have withdrawn your consent on the data processing based exclusively on such consent, (iii) you objected to the data processing, (iv) the Personal Data processing is unlawful, (v) the Personal Data must be erased to comply with a legal obligation applicable to Pernod Ricard. Pernod Ricard will take reasonable steps to inform the other entities of the Pernod Ricard Group of such erasure.
• You can request the restriction of the processing (i) in the event the accuracy of your Personal Data is contested to allow Pernod Ricard to check such accuracy, (ii) if you wish to restrict your Personal Data rather than deleting it despite the fact that the processing is unlawful, (iii) if you wish Pernod Ricard to keep your Personal Data because you need it for your defense in the context of legal claims (iv) if you have objected to the processing but Pernod Ricard conducts verification to check whether it has legitimate grounds for such processing which may override your own rights if the data processing is based on the legitimate interest of Pernod Ricard.
• You can request the portability of the Personal Data you provided to us, if the Personal Data processing is based on your consent or the performance of a contract and is carried out by automated means (excluding paper files).
• You have the right to object to the processing of your Personal Data by us, at any time, for direct marketing purpose, or if the data processing is based on the legitimate interest of Pernod Ricard (except if we can demonstrate compelling legitimate grounds for the processing).
• You also have the right to give general or specific instructions regarding your personal data after your death.

9.How can you contact us or lodge a complaint with the relevant Supervisory Authority?

If you have any questions, claims, or comments regarding this Privacy Policy or our information collection practices, please contact us by writing to:

Pernod Ricard – Group DPO
5 cours Paul Ricard
75008 Paris
France

Or by sending an email to: groupdpo@pernod-ricard.com  

You are informed that you can also lodge a complaint with the Supervisory Authority of the country where you are located if you have any concern about the conditions of the processing of your Personal Data by Pernod Ricard.

In France, you can contact the French Data Protection Authority (CNIL) via their website at: CNIL

10. Changes to our Privacy Policy

We keep our Privacy Policy under regular review and we will publish any updates on this web page. >

This Privacy Policy was last updated in September 2023.