Decentralisation, to operate as closely as possible to consumers
Our organisation is rooted in a guiding principle that is unique within our sector: decentralisation. Our distribution of our brands is made possible by the men and women of Pernod Ricard. The Group has 85 direct affiliates worldwide. This network – a true competitive asset – allows us to make decisions as closely as possible to consumers and brands. Each local affiliate is managed as a profit centre that retains extensive autonomy, and is responsible for obtaining results consistent with our defined strategy. An efficient decentralisation is based on three principles: project prioritisation, mutualisation of resources and simplification of processes to better meet consumer demand.
A cardinal principle: ongoing dialogue among each of our entities
We have one golden rule for coordinating the Group’s brand strategies: maintaining an ongoing dialogue among all entities. This organisation is built arouned three entities: Brand Companies in charge of production and overall strategy for the brands, Market Companies, linked to regions, in charge of distribution and activation of the brand portfolio, and finally the Headquarters, located in Paris, in charge of overall strategy and cross-functional initiatives. These direct links form the cornerstone of our organisation, and are of proven value for every market and brand, regardless of its size.
- THE ABSOLUT COMPANY
- CHIVAS BROTHERS
- MARTELL MUMM PERRIER-JOUËT
- IRISH DISTILLERS
- PERNOD RICARD WINEMAKERS
- HAVANA CLUB INTERNATIONAL
Brand companies Located in the home countries of their portfolio management.
They are in charge of developing the overall strategy for the brands as well as activation solutions with which the Market Companies can implement that strategy at the local level. They are also responsible for production and management of their industrial facilities.
Group Headquarters defines the company’s strategy and oversees its implementation.
Its responsibilities are focused on four main areas:
- Reserved functions (Group strategy, financial policy, corporate communication, human resources, legal affairs and institutional policies),
- Control management of direct subsidiaries
- Approve brand and market strategy
- Coordinate key policies (Purchasing, Information Systems, Quality Environment Safety, etc.).
Group Headquarters also provides expertise in the fields of sales and marketing. 250 employees work at the Paris headquarters.
- PERNOD RICARD ASIA
- PERNOD RICARD NORTH AMERICA
- PERNOD RICARD EMEA/LATAM
- PERNOD RICARD GLOBAL TRAVEL RETAIL
- PERNOD SA
- RICARD SA
Market companies are linked to regions.
(Pernod Ricard Asia, Pernod Ricard EMEA/LATAM, Pernod Ricard North America), with the exception of the two French Market Companies from which the Group originated, Pernod and Ricard, which are directly represented on the Executive Committee.We have 85 Market companies whose mission is to activate the Group’s international brand strategies in their markets and to manage local and regional brands in their portfolio. They also ensure the implementation of the Group’s strategy and key policies in their markets.
of turnover generated
brands ranked among
the top 100 by impact
Pernod Ricard's top 5 markets
(as % of net sales)
United states (18%)
Travel Retail (8%)