Responsibility borne by a conviction: let’s live together, better
Our corporate social responsibility (CSR) strategy is at the heart of our “creators of convivialité” tagline, our consumer-centric focus and our decentralised organisation. Convivialité means meeting up with others as part of a culture of sharing that rules out excess. We operate with the conviction that success is worthwhile only when it is shared by all, for the benefit of each of our communities. That process of generating collective value can only be carried out over time. We are able to embrace that long-term perspective thanks to our family roots, reflected in the legacy we pass on to future generations. Let’s Live Together, Better: that’s the motto behind our CSR commitment. Today it represents one of our four strategic essentials, what we call our “Brand-Positive Impact”: the ability of each of our brands to contribute to a better world.
Corporate social responsibility is not a recent discovery at the Group. It’s the outgrowth of 50 years of activism by Pernod Ricard’s founders. The first of these was Paul Ricard, who in 1966, on the island of Les Embiez, created the Paul Ricard Oceanographic Institute (IOPR), which today plays an active role in promoting our knowledge and protection of marine environments. In 1971, Jean Hémard – at that time the Chairman of Pernod SA – founded the Institute for Scientific Research on Beverages (IREB), which later became the Foundation for Alcohol Research (FRA), a laboratory that plays host to high-level researchers and serves as a resource for sharing knowledge about alcohol.
Pernod Ricard was among the first to submit its CSR commitments for ISO 26000 certification. The Group’s goal was to assess its CSR strategy and initiatives against those of the industry at large and the expectations of its stakeholders. The data was then scrutinised in light of the ISO 26000 criteria. In 2012, after several months of interviews conducted at our various affiliates, a panel of independent experts issued its credibility report. That report confirmed the Group’s commitment and its adoption of CSR policies, and identified areas for future improvement. Meanwhile, 95% of our 101 production sites have now been certified compliant with the ISO 14001 environmental standard.
This responsibility is based first and foremost on one principle: the commitment of our 18,500 employees, all of them citizens acting in their own communities. Their sincere personal commitment is the principal mark of our credibility. This strategy is implemented in accordance with the decentralisation model: initiatives that are primarily local but still connected with the Group’s global priorities, as defined in its CSR plan.
1. Empowering our employees
2. Promoting responsible consuption in order to combat excessive or inappropriate consumption
3. Preserving the environment, notably the natural habitat and biodiversity
4. Developing our local communities and enlisting the support of our partners
Since 2003, Pernod Ricard has been a member of the United Nations Global Compact and has implemented its ten principles regarding human rights, labour, the environment and anti-corruption. In accordance with the Global Compact’s mandates, each year the Group submits a Communication on Progress (CoP), which describes the efforts made internally to comply with those ten principles.