Published On 11/15/2019

Wuliangye and Pernod Ricard Strike Strategic Partnership

Wuliangye and Pernod Ricard Strike Strategic Partnership 
Two Industry Leaders Jointly to Work Towards a Win-Win Solution, 
Developing Sales Channels in the Region Starting from Southeast Asia 


Wuliangye International (HK) Limited and Pernod Ricard officially signed a strategic cooperation memorandum of understanding (MOU) in Yibin, Sichuan on November 14. The signing of the MOU signifies both parties’ shared intent to carry out collaborative communication and comprehensive exchanges by jointly strengthening infrastructure, developing regional sales channel systems starting from Southeast Asia, with potential expansion to other markets in Asia outside of China and beyond, at a later stage. By doing so, both Wuliangye and Pernod Ricard aim to capitalize on shared resources to boost their joint development in both the Asia and global spirits markets.

At the signing ceremony, Mr Philippe Guettat, Chairman and CEO of Pernod Ricard Asia commented: “We are excited to form a new strategic partnership with a respected Baiju leader, Wuliangye, and embark a new adventure together. Imported spirits and baiju have both enjoyed a long and glorious history in their respective markets. Joining our forces and expertise today marks a historic milestone in the industry. Leveraging Pernod Ricard’s established network and experience, I am sure this partnership will bring unprecedented innovative forces to the market.” 

Mr Li Shuguang, Party Committee Secretary and Chairman of Wuliangye Group said: “The Asia market beyond China will be a very important stepping stone for Wuliangye as it treads into the international market. Wuliangye attaches paramount importance to its partnership with Pernod Ricard and is confident that by working together we will expand across the Asia market.”

By fully leveraging this landmark collaboration with one of China’s largest baijiu producers, Pernod Ricard aims to enhance a win-win relationship that will enable both companies to accelerate further development. 

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.