Published On 07/17/2018

Pernod Ricard launches a connected glass with Havana Club

Loyal to its vision, Pernod Ricard is reinventing conviviality thanks to new technologies and the possibilities they offer in terms of consumer experience.     

The Group has signed a partnership with BlackSheep, a start-up whose ambition is to modernize order taking, both in restaurants and bars thanks to a web app, which does not need to be downloaded and allows ordering and paying in 3 clicks. Together, Pernod Ricard and BlackSheep developed an innovative connected glass, launched on July 10 at the Plaza Havana Club in Paris, the ephemeral meeting spot of Havana Club for the summer. 

The glass is equipped with an NFC chip that allows the consumer to order a cocktail in a bar. A simple action with a smartphone is enough to transmit the order to the bartender. Now, the consumer only needs to wait to be served at the table or to receive a notification to pick-up the cocktail when ready at the bar. 

Knowing that one in three customers foregoes a purchase if the wait exceeds ten minutes, this new concept has been designed to simplify the consumer experience and make it as pleasant as possible. By reducing the time spent ordering, the connected glass is a true creator of conviviality allowing consumers to fully enjoy shared moments without having to hail or wait for the server.

This innovation also responds to the fact that many people who like cocktails give up making them at home because of the perceived complexity. At home, the same technology gives the user access to the “Cocktail Club” web app to find ideas for cocktails, recipes, shopping list based on the ingredients the user already has at home and the number of guests, etc.

During the test, Pierre-Yves Calloc'h, Global Digital Acceleration Director, said: 

"I am proud to be able to launch this project which aims to create new habits among consumers to bring cocktails to their homes. In addition to the development possibilities that the connected glass offers, it perfectly meets the Group's digital policy, partnering with start-ups that offer innovative solutions to given problems in order to constantly improve the experience of conviviality.”

The connected glass is the latest example of the Group's digital ambition. Several brands in the Pernod Ricard portfolio have previously launched connected bottle concepts, including Malibu and Mumm. 

Through these ongoing digital innovations, the Group reaffirms its commitment to connected conviviality, which goes beyond traditional communication between brands and consumers and helps establish new interactions with them.


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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

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Emmanuel VOUIN Press Relations Manager
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