Published On 06/20/2018

“Go the Extra Mile” by photographer Kourtney Roy - Pernod Ricard’s 43rd artistic campaign

On the occasion of Pernod Ricard’s annual Summer Party to be held this evening on the Paul Ricard terraces at Centre Pompidou – of which it has been Great Patron since 1997 – the Group will reveal the name of the artist in charge of its 2018 Carte blanche.

For this 43rd annual artistic campaign – the ninth by a renowned international photographer – Canadian artist Kourtney Roy has created 18 portraits of Pernod Ricard employees from the world over. This year’s series is called “Go the Extra Mile.”

Kourtney Roy’s work completes a large, rich collection of eight renowned international photographers – Argentine Marcos López, Frenchman Denis Rouvre, Spaniard Eugenio Recuenco, Swiss Olaf Breuning, Australian Vee Speers, Chinese Li Wei, Senegalese Omar Victor Diop, and, last year, German Martin Schoeller. They all have been committed to creating this Carte blanche, which gives the artist full creative freedom with a single parameter – using Group employees from all over the world as models.

Kourtney Roy says: “There are not a lot of projects like this unfortunately, when an artist can go somewhere and have total freedom without the client saying, ‘more this’ or ‘more that.’ Such an opportunity for an artist comes once in a lifetime. The models were amazing. I was afraid they were going to be shy and uncomfortable, but everybody just got really into it. I was super excited, and I’m pleased with the result.”

According to Olivier Cavil, Pernod Ricard Communications Director: "It is always an honor to work with a renowned photographer. Embodying one of the Group’s values – this year, our employees’ self-improvement skills – is a true artistic and esthetic challenge. Kourtney brilliantly addressed it while transmitting through images this distinctive sense of conviviality that is so characteristic of Pernod Ricard employees.”

The "Go the Extra Mile" campaign will be fully unveiled within the pages of Pernod Ricard’s next annual report and presented to the public at Paris Photo – the not-to-be-missed photo event held at Paris’ Grand Palais from November 8 to November 11.

More info about this unprecedented art campaign below:

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

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Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
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Emmanuel VOUIN Press Relations Manager
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