Published On 07/13/2017

Pernod Ricard officially launches direct affiliate in Cambodia

We officially register in the Kingdom with an optimistic view on the growing market.

Pernod Ricard today officially launched its newest affiliate in the Kingdom of Cambodia under Pernod Ricard Cambodge Co Ltd

The Group has decided to enter the market based on its positive outlook on the economy and the rapidly-growing connectivity of Cambodians to the rest of the world.

It is time for us to be a part of Cambodia’s expanding and dynamic economy”, says Philippe Guettat, Chairman and CEO of Pernod Ricard Asia. “Cambodia as a nation has made great progress over the past decades, the market has grown tremendously, and Cambodian consumers are expanding their knowledge and appetite for premium goods. We would like Pernod Ricard brands to be at the forefront of this growth.” Guettat adds, “We are in a great position to contribute to the Kingdom’s future development, as a registered business entity and responsible tax contributor in the Kingdom.”

“Aside from a productive business platform, Pernod Ricard is also committed to growing our Sustainability and Responsibility agenda. Responsible Drinking has always been a key message of Pernod Ricard, and we continue this proactive platform in Cambodia, engaging local adult audiences on the moderate and responsible consumption of our brands”

Pernod Ricard Cambodge Co Ltd. seeks to be a leading international wines & spirits importer & distributor in Cambodia, investing in local advertising, activities, and promotions of their wines and spirits portfolio.

We aim to build awareness and familiarity for our collection of premium brands through our marketing efforts in the vibrant and growing restaurant, hotel and bar scene in Cambodia.

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About Pernod Ricard

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €9,182 million in FY19. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of “Créateurs de Convivialité.” As reaffirmed by the Group’s three-year strategic plan, “Transform and Accelerate,” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics. As illustrated by the 2030 roadmap supporting the United Nations Sustainable Development Goals (SDGs), “We bring good times from a good place.” In recognition of Pernod Ricard’s strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis and is ranked No. 1 in the beverage sector in Vigeo Eiris. Pernod Ricard is also a United Nation’s Global Compact LEAD company.
Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Fabien Darrigues External Communications Director
Tel: +33 (0)1 41 00 44 86

Alison DONOHOE Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN Press Relations Manager
Tel: +33 (0)1 41 00 44 04