Published On 07/13/2017

Pernod Ricard officially launches direct affiliate in Cambodia

We officially register in the Kingdom with an optimistic view on the growing market.

Pernod Ricard today officially launched its newest affiliate in the Kingdom of Cambodia under Pernod Ricard Cambodge Co Ltd

The Group has decided to enter the market based on its positive outlook on the economy and the rapidly-growing connectivity of Cambodians to the rest of the world.

It is time for us to be a part of Cambodia’s expanding and dynamic economy”, says Philippe Guettat, Chairman and CEO of Pernod Ricard Asia. “Cambodia as a nation has made great progress over the past decades, the market has grown tremendously, and Cambodian consumers are expanding their knowledge and appetite for premium goods. We would like Pernod Ricard brands to be at the forefront of this growth.” Guettat adds, “We are in a great position to contribute to the Kingdom’s future development, as a registered business entity and responsible tax contributor in the Kingdom.”

“Aside from a productive business platform, Pernod Ricard is also committed to growing our Sustainability and Responsibility agenda. Responsible Drinking has always been a key message of Pernod Ricard, and we continue this proactive platform in Cambodia, engaging local adult audiences on the moderate and responsible consumption of our brands”

Pernod Ricard Cambodge Co Ltd. seeks to be a leading international wines & spirits importer & distributor in Cambodia, investing in local advertising, activities, and promotions of their wines and spirits portfolio.

We aim to build awareness and familiarity for our collection of premium brands through our marketing efforts in the vibrant and growing restaurant, hotel and bar scene in Cambodia.

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About Pernod Ricard


Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 9, 010 million in 2016/17. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier- Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. 


Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

Contacts Pernod Ricard

Julia MASSIES
VP, Financial Communication & Investor Relations
Tel: +33 (0)1 41 00 41 07

Adam RAMJEAN
Investor Relations Manager
Tel: +33 (0)1 41 00 41 59

Alison DONOHOE
Press Relations Manager
Tel: +33 (0)1 41 00 44 63

Emmanuel VOUIN
Press Relations Manager
Tel: +33 (0)1 41 00 44 04