Published On 10/03/2017

Martell reveals with Jhene Aiko its inspirational series of events H.O.M.E by Martell

On September 28, at a luxurious residence in the Hollywood Hills, the House of Martell launched the first of its ground-breaking H.O.M.E by Martell events, when Jhene Aiko curated a unique experience that presented her personal take on Martell’s art of hosting. 

The House of Martell unveiled its H.O.M.E by Martell experience at an exclusive event hosted by Grammy nominated singer Jhene Aiko. This unique initiative aims to showcase new perspectives on the art of hosting, supplying precious tips and inspiring people across the world to hold H.O.M.E by Martell parties of their own.

Aiko presented her own distinctive vision of Martell’s art of hosting, with different experiences in each room of a stylish contemporary mansion. Guests were treated to the genius culinary collective Ghetto Gastro, a signature cocktail created by Jhene Aiko with Martell Blue Swift and musical program. 

“Home entertaining is something I’ve always been passionate about” said Aiko. “I was excited to curate the first ever H.O.M.E by Martell experience, and bring my vision of hosting and Martell’s spirit of curiosity to life”.

The evening was also a celebration of Martell Blue Swift, with Martell’s Cellar Master Christophe Valtaud on hand to present the House’s latest innovation at an exclusive cellar experience. A unique Eau de Vie de Vin, made of 100% Martell VSOP Cognac then finished in Bourbon casks from Kentucky, its unsuspected aromas of candied fruit and plum – complemented by the subtle sweetness of vanilla – offer an exciting new experience to enjoy at home.



About H.O.M.E by Martell: 
H.O.M.E. by Martell is an exciting worldwide initiative that reinvents the codes of hospitality and inspires guests to create new rituals and experiences in their own homes. In residential locations across the planet, celebrity hosts will invite guests to explore their personal vision of entertaining – combining music, food and cognac-tasting in new ways that defy convention. With H.O.M.E by Martell, the House of Martell encourages open-minded individuals to redefine the concept of home entertainment.


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