L'Eden by Perrier-Jouët brings the wonder of nature to DesignMiami/
From 29 November to 1 December, L'Eden by Perrier-Jouët brought a sense of wonder to Miami with a brand new immersive experience.
From 29 November to 1 December, L'Eden by Perrier-Jouët transported guests into a lavish world of sensory delight, tinged with wild beauty. It transformed the historic surroundings of the Faena District's Casa Claridge's into the place to be during the DesignMiami/ 2016 design fair, with an exciting evocation of Perrier-Jouët's unique story.
Art Director Simon Hammerstein has invited visitors to explore a whimsical blend of scenography, staged performances and sensory experiences. A cast of characters that included Adèle Jouët, Pierre Perrier and Art Nouveau pioneer Emile Gallé immersed guests in a seductive world of love and art, suffused by the beauty of nature. A 19th century library bore a scent of pears and citrus fruit, a delicately feminine dressing room was transformed by orchids and magnolia, while a spectacular dinner table melted into a surrounding decor of vines and honeysuckle.
But L'Eden by Perrier-Jouët was more than just an evening venue: it welcomed guests day and night as a lively forum for conversation and shared experiences. Alongside parties, it was hosting a full program of conferences, tastings, talks and dinners that complement the effervescence of DesignMiami/. It also showcased Perrier-Jouët's new artistic partnership with the San Francisco-based designer Andrew Kudless, who was presenting new works inspired by nature, Art Nouveau and the champagne process.
The official opening on 29 November drew celebrities and VIPs to glittering gala evening. Sarah Jessica Parker, Katie Holmes and guests enjoyed the unique festive atmosphere.