The first Single Malt Series from Ballantine’s
The first single malt series from Ballantine’s cutting-edge technology brings campaign to life
For the first time in its 190-year history, Ballantine’s has unveiled three outstanding 15 years old Single Malts, each unique in flavour and from three of its signature distilleries: Glenburgie, Miltonduff and Glentauchers.
To fully capture the energy and excitement of the new release, the brand worked with top illustrator Si Scott to create a virtual art piece.
Ballantine’s innovative launch is to meet the growing demand for Single Malts and allow a new generation of discerning drinkers to discover the unique flavours of three of the signature malts from the heart of Ballantine’s.
Fusing the traditional and the modern, each Single Malt celebrates nearly two centuries of heritage and tradition in the beautiful and historic Speyside region of Scotland – whilst showcasing founder George Ballantine’s need to do things differently.
The packaging itself is an outward expression of this fusion, taking inspiration from Scotland, the home of the brand and showcasing showcasing each of its distilleries flavour profiles:
- The Glenburgie Single Malt forms the heart of Ballantine’s whisky character, delivering concentrated fruitiness and honeyed sweetness. Perfectly balanced, with aromas of soft red apples and pears, this whisky has a full and velvety texture and a long, round finish.
- The Miltonduff Single Malt forms the foundation of Ballantine’s whisky character, bringing warmth and power. Floral with a subtle hint of cinnamon spice, this whisky is extremely smooth with gentle liquorice flavours and a long, warm finish.
- The Glentauchers Single Malt delivers the smooth and delicate lingering finish of Ballantine’s. With hints of delicate floral heather on the nose, and soft berries and barley sugar sweets on the palate, this whisky has an incredibly long, luscious finish.
Sandy Hyslop, the fifth Master Blender for Ballantine’s, worked with his talented team to craft the first ever Single Malt Series, he comments: “This is a truly exciting time for Ballantine’s. Since 1827, Ballantine’s has been creating award-winning whiskies, and the Single Malt series is a bold expression of both Ballantine’s heritage and sense of innovation within the world of whisky. Each of these 15 years old Single Malts has been made with the same craft, care and authenticity that goes into every bottle of Ballantine’s, whilst pushing the boundaries of what is currently on the market today. I am certain that whisky drinkers, connoisseurs and collectors alike will enjoy these new whiskies.”
For more information on The Ballantine’s Single Malt Series, or any other Ballantine’s products, go to www.ballantines.com